I could talk to any woman I wasn't attracted to. Charming, funny, relaxed. Then a gorgeous woman looked my way and I'd become a sweating, babbling mess.
The fix took me years to find and ten minutes to learn. Nervousness and excitement are the same physical state — pounding heart, adrenaline, flushed face. Your brain just picks the label. And you can pick a better one.
Rule 16 shows you how. You feel the nerves, relabel them as excitement, and let that energy pour out as enthusiasm. Women notice the guy radiating it. They always do.
You paid for dinner. You drove. You said "whatever you want is fine" every single time. All the effort, no expectations.
And she left anyway — probably for a guy who makes her pick up the pizza.
Painful. Also predictable. Her mind quietly concludes that anything requiring zero effort from her is worth exactly zero. You became a free sample, and free samples get taken for granted.
The 22 Rules flip the dynamic. Small shifts that get her investing effort, money, and time in you — until SHE'S the one afraid of losing YOU.
I would not bang my friend’s wives. Yuck.Are male friends worth it? Yes, if you enjoy doing the same activities and you share a similar world view it adds a nice balance to your life.
But always remember this. The vast majority of your male friends would bang your wife if given the chance. And that’s just being real about it. Not to say that male friendships aren’t worth it, but be aware that most dudes throw other dudes under the bus for women. Friends and family included.
100%. Female friends also can’t relate to your male life experiences. Women are often narcissist and have trouble seeing the world from a man’s perspective. Men and women also view friendships from their same sex frame of reference, reason male-female friendships are so challenging. Like Rollo says, “If you are not f-ing her, then you are her girl friend.” So if you end up in the “friendzone,” the average woman will never act like your guy friends do. Which will ultimately be less rewarding in the long run in my experience.At this point in my life, I value my friendships with men more than I do any of my interactions with women. The most loyal and enduring relationships in my life have always been with my male friends. In my personal experience with women, and my experience with thousands of women as a divorce lawyer, my conclusion is that women lack the "loyalty gene", especially when it comes to their interactions with men. A man that prioritizes his relationships with women over his male friends will usually end up miserable, depressed, and divorced, wishing he had listened to his "a-hole" Alpha male friends that told him never to marry that *****.
Attraction runs on a clock.
She flirted for weeks. Touched your arm. Found reasons to be alone with you. And you were careful. Respectful. Waiting for the right moment.
The moment had a shelf life. It expired around month two, and by the time you asked her out, she'd quietly filed you under "little brother."
One of the hardest lessons inside the 22 Rules: women rarely wait. Interest either grows or it decays, and nothing decays it faster than a man who never moves.
Make the move while she's still inventing reasons to be near you.