"The Coffee Shop Girl You Never Spoke To"

You've replayed it a hundred times. She stood three feet away, scrolling her phone. You had an opening. You composed the perfect line — after she was gone.

For all you know, she's married now. To some guy who said something. Anything.

Openers are cheap. Almost any sentence works when it's delivered within three seconds. The expensive part is the standing there, drafting and deleting, while the window quietly closes.

The "22 Rules" stripped out my hesitation. What to open with, how to keep it alive, and the one habit that costs guys more women than anything else: waiting for perfect.

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Boycott Gillette

"Why Women Dump the Guys Who Try the Hardest"

You paid for dinner. You drove. You said "whatever you want is fine" every single time. All the effort, no expectations.

And she left anyway — probably for a guy who makes her pick up the pizza.

Painful. Also predictable. Her mind quietly concludes that anything requiring zero effort from her is worth exactly zero. You became a free sample, and free samples get taken for granted.

The 22 Rules flip the dynamic. Small shifts that get her investing effort, money, and time in you — until SHE'S the one afraid of losing YOU.

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Billtx49

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P!SS OFF, GILLETTE!

I don't know where their home headquarters are, but protesters should start picketing the place 24/7.
If their corporate is stupid enough to buy extremely gender biased advertising, protesters won’t increase their intelligence level…
 
R

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If their corporate is stupid enough to buy extremely gender biased advertising, protesters won’t increase their intelligence level…
The only thing that works is severe revenue decrease. Shareholders don’t like that.
 

zekko

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If their corporate is stupid enough to buy extremely gender biased advertising, protesters won’t increase their intelligence level…
I'd really like to read that their stock, sales, and profits have plummeted.

they are owned by Proctor and Gamble.
Who are they? A couple of feminists?!
:)
 

"I just moved here from Florida."

That sentence contains at least five follow-up questions she WANTS you to ask. Where in Florida? What brought you here? How long have you been in the area? What do you miss? How does it compare to here?

She handed them to you on a silver platter. And you said, "Oh cool. I come here every week. I love this band. Ummm... pretty crowded tonight."

She smiled politely. Nodded. And never texted you back.

I was that guy for years. Talking too much. Listening too little. Panicking about my next sentence while she was literally feeding me the answers.

Then I found 22 rules that fixed the whole thing. Rule number one: shut up and listen. She'll tell you exactly what to say.

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wifehunter

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The continued and perpetual wussification of our planet...



 

zekko

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Yeah, just bought Old Spice day before the commercial.
I like their deodorants. I'm not sure I can avoid all the P&G products, maybe it's best to keep the focus on Gillette. It may not even dawn on them why their antiperspirant sales are down (even if we could optimistically make a dent in them).
 

"How I Made Sure No Woman Ever Friend-Zoned Me Again"

She calls you when her car breaks down. When she needs help moving. When some guy she's actually dating treats her badly.

You're the listener. The reliable one. The guy who would treat her so much better, if she'd just open her eyes.

She won't. You trained her to see you as the low-effort option — the friend who requires zero risk and zero investment. Every favor dug the hole deeper.

The "22 Rules" break the pattern. You'll stop auditioning for a role she already cast and become the man she chases instead. It starts with Rule 1.

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wifehunter

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Maybe, Gillette is trying to get millennials to be all soft and, shave their beards. Seems like they may be trying to reverse sales declines, due to beardos?:D
 

zekko

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Maybe, Gillette is trying to get millennials to be all soft and, shave their beards. Seems like they may be trying to reverse sales declines, due to beardos?:D
Beardos? Lol.
Shaving body hair is much more popular now than it was when I was growing up. I would think their sales would be up from that alone.
 

redskinsfan92

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I like their deodorants. I'm not sure I can avoid all the P&G products, maybe it's best to keep the focus on Gillette. It may not even dawn on them why their antiperspirant sales are down (even if we could optimistically make a dent in them).
Yeah, I also use crest toothpaste.
 

zekko

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You can get a safety razor for $30 and a box of 100 blades for another $12
I like double blades though. And my girlfriend usually buys me razors.
 

"Stop Asking Your Friends What to Text Her"

Your buddy Dave has been single for three years and thinks "hey u up" is a valid strategy. Your other buddy Mike just got dumped and told you to "just be yourself."

You showed them her text. You asked them to decode the emoji. You drafted four responses and sent the screenshot to the group chat for a vote.

She's been waiting forty minutes.

Put the phone down. Stop crowdsourcing your love life. Type something that sounds like you. Hit send. Then go do literally anything else with your evening.

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mrgoodstuff

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You can get a safety razor for $30 and a box of 100 blades for another ~$12. The fact anyone still buys Gillette razors and blade cartridges for $20 blows my mind. I haven't bought razor blades in like 2 years.
This cuts as well as a two or three blades?
 

Calihopeful

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This cuts as well as a two or three blades?
Pfft, I have thick stubble, I think it cuts better. Your mileage may vary, but there are different razor blades you can purchase. For example, "Feathers" are considered to be one of the sharpest and most aggressive. You can get "sample packs" with a variety of razors and find one you like.

I do one pass with the grain, one pass across. Baby smooth. Switch blades out every 2 or 3 shaves. If you buy a pack of 100, its like 10-15 cents a blade.
 

SpanishFly

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This advert has emerged in Spain, dubbed into Spanish, but with the same content and message. It has been heavily criticised in the press, even the left wing media calling it "victimisation of masculinity". Gillette have made a huge error of judgement, on a worldwide level. Let's hope that this fiasco helps to recenter western society to embrace a rational mindset once more.
 

"Why Women Dump the Guys Who Try the Hardest"

You paid for dinner. You drove. You said "whatever you want is fine" every single time. All the effort, no expectations.

And she left anyway — probably for a guy who makes her pick up the pizza.

Painful. Also predictable. Her mind quietly concludes that anything requiring zero effort from her is worth exactly zero. You became a free sample, and free samples get taken for granted.

The 22 Rules flip the dynamic. Small shifts that get her investing effort, money, and time in you — until SHE'S the one afraid of losing YOU.

Read more...

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