What is too much and what is too soon?Respectfully disagree. The passage quoted is a very reactive stand to take. At least half of the onus is on men to be competent enough to gauge value, and not investing too much too soon.
Most guys accidentally kill attraction before they even speak. They assume they need a bigger bank account, a better physique, or smoother lines. They miss the point.
Female desire operates on a specific set of psychological triggers. Break them, and you're invisible. Follow them, and you become magnetic.
I learned this the hard way. Years of freezing up. Getting friend-zoned. Watching other guys walk away with the girl I wanted. Then I discovered a set of 22 simple rules that rewired my entire approach.