First and foremost to gain respect. I want to be a bad ass mofo because I want to be respected by guys as equals. I don't like to be made fun of for my weight. I also don't get the proper respect from girls either. I also like to stay healthy too.
Most guys accidentally kill attraction before they even speak. They assume they need a bigger bank account, a better physique, or smoother lines. They miss the point.
Female desire operates on a specific set of psychological triggers. Break them, and you're invisible. Follow them, and you become magnetic.
I learned this the hard way. Years of freezing up. Getting friend-zoned. Watching other guys walk away with the girl I wanted. Then I discovered a set of 22 simple rules that rewired my entire approach.