"She Wants a Man, Not a Boy"

You asked her if she wanted to grab coffee. Then you asked if the time worked. Then you asked if the place was okay. Then you asked if she'd prefer tea.

Four questions. Four chances for her to say no. Four signals that you're terrified of making a decision.

Plan it. Pick the place. Pick the time. Tell her where to meet you. She'll either show up or she won't.

Either way, you look like a man instead of a scared little boy.

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New Budweiser ad

"Nervous Around Beautiful Women? There's a Rule for That"

I could talk to any woman I wasn't attracted to. Charming, funny, relaxed. Then a gorgeous woman looked my way and I'd become a sweating, babbling mess.

The fix took me years to find and ten minutes to learn. Nervousness and excitement are the same physical state — pounding heart, adrenaline, flushed face. Your brain just picks the label. And you can pick a better one.

Rule 16 shows you how. You feel the nerves, relabel them as excitement, and let that energy pour out as enthusiasm. Women notice the guy radiating it. They always do.

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AureliusMaximus

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BillyPilgrim

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I was going to post the Bud Light Marketing Director's pic on here, but out of respect for the forum I won't. Instead, here's a catchy tune:

 

Bible_Belt

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The funny thing is that the wokesters are mad at them now, too. Bud hid from social media for four days and then issued a statement that tried to sound neutral. "We want to be the beer for everyone," they said, which was not explicitly supportive of trans people and therefore not good enough in the eyes of the woke.
 

"Nervous Around Beautiful Women? There's a Rule for That"

I could talk to any woman I wasn't attracted to. Charming, funny, relaxed. Then a gorgeous woman looked my way and I'd become a sweating, babbling mess.

The fix took me years to find and ten minutes to learn. Nervousness and excitement are the same physical state — pounding heart, adrenaline, flushed face. Your brain just picks the label. And you can pick a better one.

Rule 16 shows you how. You feel the nerves, relabel them as excitement, and let that energy pour out as enthusiasm. Women notice the guy radiating it. They always do.

Read more...

SW15

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This would have been an above average ad if it had been released 1-3 months ago, before the Dylan Mulvaney incident.

Budweiser was put in a difficult spot by the branding decision of Bud Light. People have lumped Budweiser and Bud Light together.

Most of the reaction on Instagram has been negative and it makes sense that is a negative.

The ad feels insincere given the moment in time of its release.
 

LTG71

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A day late and 4 billion dollars short. Marketing’s number one job is to know your customer. Alienating the majority of your customer base to try to attract a very small minority is foolish. 2/3rds of Gen Z are not even the legal drinking age. So you’re willing to blow up your business for a crumb of customers with identity Issues? I’m willing to bet they drink Trulys and fruity drinks (no pun intended) rather than lite beer.
 

Kotaix

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Man, the comments on twitter are just amazing.
 

"I just moved here from Florida."

That sentence contains at least five follow-up questions she WANTS you to ask. Where in Florida? What brought you here? How long have you been in the area? What do you miss? How does it compare to here?

She handed them to you on a silver platter. And you said, "Oh cool. I come here every week. I love this band. Ummm... pretty crowded tonight."

She smiled politely. Nodded. And never texted you back.

I was that guy for years. Talking too much. Listening too little. Panicking about my next sentence while she was literally feeding me the answers.

Then I found 22 rules that fixed the whole thing. Rule number one: shut up and listen. She'll tell you exactly what to say.

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Hamurabimbi

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That Dylan cat has to be laughing all the way to the bank. A high-functioning wierdo puts on a dress and acts campy. And now he has achieved unimaginable fame & fortune.
 

BillyPilgrim

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That Dylan cat has to be laughing all the way to the bank. A high-functioning wierdo puts on a dress and acts campy. And now he has achieved unimaginable fame & fortune.
I hear the feminists are pissed as hell he's playing a bimbo.
 

Billtx49

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I hear the feminists are pissed as hell he's playing a bimbo.
Regardless of what anyone thinks about him/her Dylan, he found an advertising niche that no one else was in and developed it. Helluva better advertising professional than the bud woman that hired him …
 

BillyPilgrim

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Regardless of what anyone thinks about him/her, he found an advertising niche that no one else was in and developed it. Helluva better advertising professional than the bud woman that hired him …
She's not bad for a Clydesdale though.
 

"How I Made Sure No Woman Ever Friend-Zoned Me Again"

She calls you when her car breaks down. When she needs help moving. When some guy she's actually dating treats her badly.

You're the listener. The reliable one. The guy who would treat her so much better, if she'd just open her eyes.

She won't. You trained her to see you as the low-effort option — the friend who requires zero risk and zero investment. Every favor dug the hole deeper.

The "22 Rules" break the pattern. You'll stop auditioning for a role she already cast and become the man she chases instead. It starts with Rule 1.

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redskinsfan92

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Update: the marketing chief has taken a leave of absence
 

SW15

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Update: the marketing chief has taken a leave of absence
That sounds too elective and not definitive enough. It needs to be announced that she has been fired and the company has decided go a different direction with marketing leadership.
 

"She's Out of Your League"

You've said it a hundred times. Maybe a thousand. And every time you say it, you train your brain to freeze the next time she walks into the room.

Leagues are a myth invented by guys who are scared of women.

She's a person. She has bad breath in the morning. She picks songs she can't sing in the shower. She overthinks her own texts.

Walk over. Say something. The league dissolves the second you open your mouth.

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