"You'll Never Feel READY to Walk Over"

Next Monday you'll feel more confident. After the gym you'll feel more confident. After one more drink you'll feel more confident. After you get a better haircut, a better jacket, a better job.

You've been "getting ready" for two years.

She's standing ten feet away right now. She'll be gone in four minutes. No amount of preparation will manufacture the courage that only comes from moving your feet.

Walk over. Stumble through the first sentence. Let it be clumsy. Let it be imperfect. You will feel more alive in those ten seconds than you have all month.

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New Budweiser ad

"Nervous Around Beautiful Women? There's a Rule for That"

I could talk to any woman I wasn't attracted to. Charming, funny, relaxed. Then a gorgeous woman looked my way and I'd become a sweating, babbling mess.

The fix took me years to find and ten minutes to learn. Nervousness and excitement are the same physical state — pounding heart, adrenaline, flushed face. Your brain just picks the label. And you can pick a better one.

Rule 16 shows you how. You feel the nerves, relabel them as excitement, and let that energy pour out as enthusiasm. Women notice the guy radiating it. They always do.

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AureliusMaximus

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BillyPilgrim

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I was going to post the Bud Light Marketing Director's pic on here, but out of respect for the forum I won't. Instead, here's a catchy tune:

 

Bible_Belt

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The funny thing is that the wokesters are mad at them now, too. Bud hid from social media for four days and then issued a statement that tried to sound neutral. "We want to be the beer for everyone," they said, which was not explicitly supportive of trans people and therefore not good enough in the eyes of the woke.
 

"She Made Her Decision Before You Finished Your Sentence"

Three seconds. That's how long it took. Your shoes. Your posture. The way you held your drink. Whether you looked at the floor or looked at her.

She already filed you away. Interesting. Boring. Safe. Bold. Before you even opened your mouth.

Everything you say after that is just her confirming what she already decided.

So stop rehearsing lines. Fix the first three seconds. Stand tall. Look up. Smile like you mean it. Walk like you belong wherever you're standing.

The words come later. The impression comes first.

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SW15

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This would have been an above average ad if it had been released 1-3 months ago, before the Dylan Mulvaney incident.

Budweiser was put in a difficult spot by the branding decision of Bud Light. People have lumped Budweiser and Bud Light together.

Most of the reaction on Instagram has been negative and it makes sense that is a negative.

The ad feels insincere given the moment in time of its release.
 

LTG71

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A day late and 4 billion dollars short. Marketing’s number one job is to know your customer. Alienating the majority of your customer base to try to attract a very small minority is foolish. 2/3rds of Gen Z are not even the legal drinking age. So you’re willing to blow up your business for a crumb of customers with identity Issues? I’m willing to bet they drink Trulys and fruity drinks (no pun intended) rather than lite beer.
 

Kotaix

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Man, the comments on twitter are just amazing.
 

"I'm Not Looking for Anything Serious Right Now"

When a woman says it, guys hear a confession. A heads-up. A scheduling conflict.

Here's the translation: I don't feel anything. Right now. With you.

Watch what happens when a man triggers actual attraction. The busy career, the recent breakup, the "not in a place to date" — all of it evaporates instantly. The same woman who was guarding her freedom is suddenly free every night.

The "22 Rules" explain why. When the right switches flip, her timeline rearranges itself around you.

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Hamurabimbi

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That Dylan cat has to be laughing all the way to the bank. A high-functioning wierdo puts on a dress and acts campy. And now he has achieved unimaginable fame & fortune.
 

BillyPilgrim

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That Dylan cat has to be laughing all the way to the bank. A high-functioning wierdo puts on a dress and acts campy. And now he has achieved unimaginable fame & fortune.
I hear the feminists are pissed as hell he's playing a bimbo.
 

Billtx49

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I hear the feminists are pissed as hell he's playing a bimbo.
Regardless of what anyone thinks about him/her Dylan, he found an advertising niche that no one else was in and developed it. Helluva better advertising professional than the bud woman that hired him …
 

BillyPilgrim

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Regardless of what anyone thinks about him/her, he found an advertising niche that no one else was in and developed it. Helluva better advertising professional than the bud woman that hired him …
She's not bad for a Clydesdale though.
 

"How I Made Sure No Woman Ever Friend-Zoned Me Again"

She calls you when her car breaks down. When she needs help moving. When some guy she's actually dating treats her badly.

You're the listener. The reliable one. The guy who would treat her so much better, if she'd just open her eyes.

She won't. You trained her to see you as the low-effort option — the friend who requires zero risk and zero investment. Every favor dug the hole deeper.

The "22 Rules" break the pattern. You'll stop auditioning for a role she already cast and become the man she chases instead. It starts with Rule 1.

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redskinsfan92

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Update: the marketing chief has taken a leave of absence
 

SW15

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Update: the marketing chief has taken a leave of absence
That sounds too elective and not definitive enough. It needs to be announced that she has been fired and the company has decided go a different direction with marketing leadership.
 

"How I Made Sure No Woman Ever Friend-Zoned Me Again"

She calls you when her car breaks down. When she needs help moving. When some guy she's actually dating treats her badly.

You're the listener. The reliable one. The guy who would treat her so much better, if she'd just open her eyes.

She won't. You trained her to see you as the low-effort option — the friend who requires zero risk and zero investment. Every favor dug the hole deeper.

The "22 Rules" break the pattern. You'll stop auditioning for a role she already cast and become the man she chases instead. It starts with Rule 1.

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