Miller Lite: We're Sorry For Using Women in Bikinis in Past Ads

SW15

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Fucck Miller Lite!

They have outright refused to fire Elizabeth Hitch and her woke views from her elitist universities.

I hope consumers treat Miller Lite in the same way that they have treated Bud Light. They'll get the message that Elizabeth Hitch needs to be fired if sales drop off dramatically.
 

Billtx49

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My viewpoint is that women should be as mad as some male beer drinkers currently are. We now have Adidas using a biological male to model a woman’s one piece pride swim suit. Combine that with several public figures recently in the news refusing to define what a woman is, and it looks to me like real women are now being erased from public viewing and their gender is being hybridized with the addition of trannies …
 

Millard Fillmore

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I do not feel sorry for these feminist women. This is what they asked for. Now they have it and they are shreiking even louder and begging men to save them. And look, here come the conserva-simps.
 

SW15

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Female marketing managers think they can be as woke as possible and insult their customers.

Both Elizabeth Hitch and Alissa Heinerscheid wasted their tuition dollars.

 

Stuffnu

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Just another attack on masculinity by removing our very normal and natural animalistic attraction to the opposite sex.
It won’t stop until we all walk around with MANginas.
 

SW15

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Miller Lite is a brand consumed mainly by men. A lot of Miller Lite consumers are men working physical labor jobs.

Why would any man with even a shred of masculinity find an ad with a scolding, vicious woman talking about how women in bikinis with past ads was bad? Men who drink Miller Lite like women in bikinis. These are men who will go to strip clubs to see naked women. They are men who will go to restaurants like Hooters or Twin Peaks to see attractive women while socializing with male friends. The simpier versions of these men will be looking at women on OnlyFans. Many of these men visit porn tube sites.

None of the men I described would like an ad like what I described.

The female marketing managers who created this ad live in some big city, progressive bubble that isn't the real world. They have wimpy beta husbands. Their husbands might also be cucks, allowing them extramarital sex with masculine men who are turned off by Bud Light and Miller Lite ads.
 

HaleyBaron

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And no woman will find the marketing to their liking either. Mostly because the same women who drink it hang out with men who drink it. And when they find out men no longer want to be associated with it, women wont buy it either. There might be a few cause they're either ignorant of the marketing or they want to virtue signal.

What I believe is also happening is that their sales are down so they figured shifting to a lgbt campaign might up sales a little.
 

BillyPilgrim

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Fucck Miller Lite!

They have outright refused to fire Elizabeth Hitch and her woke views from her elitist universities.

I hope consumers treat Miller Lite in the same way that they have treated Bud Light. They'll get the message that Elizabeth Hitch needs to be fired if sales drop off dramatically.
Miller Light is owned by Canadians:

 

BackInTheGame78

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Any advertising not focused on product quality, taste, availability, and other important product factors is the low level variety that a sixth grader can think up.
It insults a thinking man’s intelligence to push the idea that sex is somehow connected to the brand of beer he drinks, and it preys on desperate men…
Sex is used in virtually all brands in some way.
 

SW15

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What I believe is also happening is that their sales are down so they figured shifting to a lgbt campaign might up sales a little.
Miller Lite have been up since the Bud Light backlash started. However, this Miller Lite ad was released in March and preceded the Bud Light Dylan Mulvaney ad by 2-3 weeks.

Miller Lite sales are going to fall now.
 

BillyPilgrim

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The marketing demographic has nothing to do with women, cause women who drink tend to be around men who drink. So it's a bad move if it's suppose to be going for a new crowd. No, this move is far more motivated by an ethical directive from the top. Most likely to do with that egregious ESG crap that keeps popping up. And the women over it being yet another pusher of these messages cause they make the best religious servants.
If it's ESG they're essentially getting paid to go Woke. Getting paid via tax dollars/inflation/interest payments on money creation.
 

SW15

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If it's ESG they're essentially getting paid to go Woke. Getting paid via tax dollars/inflation/interest payments on money creation.
ESG is a big problem. However, the personal ideologies of elitist university graduates like Alissa Heinerscheid and Elizabeth Hitch are also a problem. Sofia Colucci (Hitch's boss at Molson Coors) is a Toronto feminist too.

Molson Coors (Miller Lite's parent company) has already made public statements that they will not fire Elizabeth Hitch for insulting the male customer base.

Fucck Miller Lite and Fucck Molson Coors!
 

The Duke

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I think its about tapping new markets and generating new revenue streams. The crowd that likes hot girls in beer ad's is and has been buying for a long time. A company answers to shareholders, shareholders always want more. Its all about greed.

Target is doing the same thing. They put up big Lesbo Fag Cornhole Confused displays to sell product to these clowns. Sounds like they've pissed off some customers already and are having emergency meetings to calm things down.


What all of these woke corporations have done is alienate their conservative customer base. NASCAR made the same mistake several years ago and they have paid the price dearly.

Vote with your wallet.
 

LTG71

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That one was probably their most blatant use of female sexuality to sell beer, but there were plenty of others.

One of the first rules of marketing is that sex sells.

I don't know why female marketing managers feel the need to mess with an existing formula that makes brands money.
The irony is that in the 80’s it was great marketing, later it became misogyny and now 20 years later women promote themselves on Instagram and Lonelyfans and call it empowerment. Sex sells and women know it because when they want to get attention or manipulate a man, the clothes comes off. It’s only bad if men thought of it or the woman is too ugly to monopolize on the situation. That commercial is pretty tame by today’s standards. Last music award show had every overweight female singer showing off their giant rear ends in thongs for crying out loud. That commercial was shocking back then, now you can see far worse on CBS.

You would have thought that they learned from Bud Lite’s example but I guess not. Go ahead and touch the stove and see if you get burned. Target is next with its marble pouched “women’s swimsuits”. Waiting for Taco Bell to apologize for the Chihuahua commercials while we’re at it. Noticed the newest Bud Lite commercial was a group of normal kids at a music festival. Good luck, hope it works.
 

MatureDJ

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Any advertising not focused on product quality, taste, availability, and other important product factors is the low level variety that a sixth grader can think up.
It insults a thinking man’s intelligence to push the idea that sex is somehow connected to the brand of beer he drinks, and it preys on desperate men…
Well, if I am stuck with drinking an American adjunct lager, I may as well drink the brand that has the most T&A in its advertising. :)
 

Billtx49

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Well, if I am stuck with drinking an American adjunct lager, I may as well drink the brand that has the most T&A in its advertising. :)
I drink the brand that I prefer for its taste …
I advise and persuade myself without outside interference.
 

MatureDJ

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Elizabeth Hitch is the Senior Director of Marketing at Miller Lite. She has a background similar to Alissa Heinerscheid of Bud Light. Hitch got an MBA from an elitist private university, as Hitch graduated from Northwestern University's Kellogg School of Management. Hitch's undergrad degree is from Marquette University, another private college.
I think I'd tap Ms. Hitch. :eek: :cool:

elizabeth hitch miller beer.jpg
 

MatureDJ

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Waiting for Taco Bell to apologize for the Chihuahua commercials while we’re at it. Noticed the newest Bud Lite commercial was a group of normal kids at a music festival. Good luck, hope it works.
 
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