We will have to agree to disagree on this one, and it's likely due to wildly different environments where we operate.
I do agree that treating guests well is important, but those are people that are worth it. I do understand the importance of the business construct of good will and getting kindness in return.
In the dating game, however, and a partner, that is a completely different context. There is no value in buying a womans meals, etc. especially one who expects me to pay for her. Women like that are a dime a dozen. And in the Bay Area, where six figure salaries are the norm, a man who pays for a woman is the expectation; it's certainly not rare or special.
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@Knight of Roses , I agree that a woman should show some initiative and even pay. Its these little things that men often ignore just to get the puzzay. And I say good for them! But it's not the type of woman that is worth my time.