I could talk to any woman I wasn't attracted to. Charming, funny, relaxed. Then a gorgeous woman looked my way and I'd become a sweating, babbling mess.
The fix took me years to find and ten minutes to learn. Nervousness and excitement are the same physical state — pounding heart, adrenaline, flushed face. Your brain just picks the label. And you can pick a better one.
Rule 16 shows you how. You feel the nerves, relabel them as excitement, and let that energy pour out as enthusiasm. Women notice the guy radiating it. They always do.
She calls you when her car breaks down. When she needs help moving. When some guy she's actually dating treats her badly.
You're the listener. The reliable one. The guy who would treat her so much better, if she'd just open her eyes.
She won't. You trained her to see you as the low-effort option — the friend who requires zero risk and zero investment. Every favor dug the hole deeper.
The "22 Rules" break the pattern. You'll stop auditioning for a role she already cast and become the man she chases instead. It starts with Rule 1.
Seems a bit harsh. He's 74 years old. He's incredibly successful, wealthy, talented, and respected in his field. He's tall, and while not muscular, he appears to be in good shape. He was the creator, head writer, and executive producer of what some say is the greatest sitcom in history* (Seinfeld), and his own show (Curb Your Enthusiasm) is arguably better. He's witty, and he had the gonads to be a stand up comedian. I don't believe for one moment he would have trouble finding women. Of course he's married anyway, and his wife looks good for her age (63).He’s Ugly AF. Sure he got girls in his show. Real life. No way.
You paid for dinner. You drove. You said "whatever you want is fine" every single time. All the effort, no expectations.
And she left anyway — probably for a guy who makes her pick up the pizza.
Painful. Also predictable. Her mind quietly concludes that anything requiring zero effort from her is worth exactly zero. You became a free sample, and free samples get taken for granted.
The 22 Rules flip the dynamic. Small shifts that get her investing effort, money, and time in you — until SHE'S the one afraid of losing YOU.
Really, censorbot?* My nominee would be The **** Van Dyke Show.
Fair point.Seems a bit harsh. He's 74 years old. He's incredibly successful, wealthy, talented, and respected in his field. He's tall, and while not muscular, he appears to be in good shape. He was the creator, head writer, and executive producer of what some say is the greatest sitcom in history* (Seinfeld), and his own show (Curb Your Enthusiasm) is arguably better. He's witty, and he had the gonads to be a stand up comedian. I don't believe for one moment he would have trouble finding women. Of course he's married anyway, and his wife looks good for her age (63).
One thing that always struck me as funny. On his show he usually wears what I call a "PUA jacket" (the same kind of over your clothes blazer or jacket that all the PUA gurus wore to dress "one step above the rest of the crowd").
* My nominee would be The **** Van Dyke Show.