I see some discussion about cologne projection and it being a thing for everyday (work) use vs nightlife.
I was thinking about this, and I am considering that nightlife preference has two sides to it, depending on what you're doing.
If you're going to a club and want to attract a woman to your scent, it makes sense to have a cologne that projects more. So they can smell it several feet away.
If you're on date night though, I think it makes sense to have a great-smelling cologne that starts off a little stronger but fades a bit. She'll smell it on your initial hug and at the beginning, but as the projection decreases, to smell it she'll have to move in closer, to lean in to you. If you have the right cologne smell and she's into it, this could be a great advantage that helps escalating your date night.