Women are advantaged because there is a much much greater demand from men for sex
That dynamic alone means that women can to some extent sit back and let the game unfold a bit before making a decision on that male
Go to any nightclub on a Saturday night the vast majority of women in there couldn't care less if they get laid , yea some may be ovulating and will be down for some D but they ain't usually chasing it
The men on the other hand are usually lurking in corners creeping or running around like headless chickens
trying to get laid
now as for how this translates into the dating market - in any form of negotiation the party who wants less than the other is in the seat of power
Women can afford to be fussier than men because they know most men want what's between their legs more than she wants commitment