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Why Alpha, Beta, and Sigma males are nothing but brainwashing sales tactics

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1). Real Alpha males end up imprisoned, executed, or Isolated from society not praised- An Alpha male is seen as an asset in a hunter-gatherer society, but a pot-stirring liability in a civilized modern society. Modern society values order & status quo, but your textbook Alpha Male does not align with this program. Modern Societies are ruled by Betas (Joe Biden, Shareholders, Bankers) that enforce their rule by using law enforcement/military and checking anybody that starts to stir the pot....Vladimir Putin, Trump. This whole alpha/sigma male is a whole internet coping mechanism for some guy working a normal job with bosses or running a business dictated by his customers/shareholders. Try acting alpha in corporate America and see what happens! Try acting alpha to a cop that pulls you over for speeding and see what happens! Try acting like a dominant alpha male in a club setting and see what happens!

2). It's just a sales tactic to get you to purchase service from a dating coach- Common Case Scenario: Timmy has gone throughout MS and HS without a gf because he didn't participate in any extracurricular activities and was just too shy to talk to females. However, Timmy gets an opportunity with Ashley and he gets in a what appears to him a good relationship with her. Unfortatantely, Ashley isn't feeling it and dumps Timmy for another guy with more experience or money. Timmy has no where else to go but the internet, and he finds the channel AlphaSlaysBetasBLow and he is told that Ashley left him because he was a beta male nice guy and that she went with Alpha Chad whom he can become later if he follows his advice. Timmy is sold and there he goes down the rabbit hole of the Alpha. Okay, is it easier to tell a guy that he can't get laid because he doesn't have enough experience with women and to keep trying or give him this negative image of a Beta male and sell him the dream of becoming the Alpha male that took his ex?

3). Your real issue with women is lack of experience, not because you are a Beta male - Okay Lets compare Timmy to Adam. Instead of going on the internet, Adam seeks his friends for council. They tell him to get over it and he cries over her for a few months, but he survives. Adam goes to college, has a couple of flings, and eventually finds a girl that sticks with him. Adam proposes to this girl and they get married after college. Meanwhile, Timmy goes from failed relationship to relationship because he hasn't learned the emotional aspects of a relationship. In addition, Timmy is obsessed with lay count so he goes after toxic low hanging fruit at clubs and OLD whom are more than likely going to be short term partners and further poison his mind. He is just told to be Alpha and if a girl leaves him then it isn't his fault because HYPERGAMY lol. Timmy enters his 30s with a resentment for women, regularly listening RP content like Rollo Tomassi, and just bitter at the world while Adam is happily married and expecting a kid soon. Adam's path is completely normal and happens to the majority of men.

What happened here?

The real issue is that both of these men struck out with their first few girls which is completely normal and Adam chose to heal naturally and keep trying while Timmy was led down a toxic rabbit hole of defeat. Yes, frame and game are necessary to maintaining a healthy relationship, but a guy also must learn to master the emotional side to please a woman fully. You don't need to be on this Alpha Male Kool Aid to maintain frame in relationship lmao. The Alpha Male strategy completely ignores this and just says be a bad boy, give great sex, and don't be a beta male lol. The biggest kick in the nuts is that all of these Dating Gurus HAVE GIRLFRIENDS or are Married. These guys are giving you advice that they aren't even practicing themselves because it makes them more money to do so! I kid you not, I just watched an Entrepreuner in Cars video in where he tells his viewers to just spin plates and tells his viewers that he is in a committed relationship right now lmao.
 

mrgoodstuff

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1). Real Alpha males end up imprisoned, executed, or Isolated from society not praised- An Alpha male is seen as an asset in a hunter-gatherer society, but a pot-stirring liability in a civilized modern society. Modern society values order & status quo, but your textbook Alpha Male does not align with this program. Modern Societies are ruled by Betas (Joe Biden, Shareholders, Bankers) that enforce their rule by using law enforcement/military and checking anybody that starts to stir the pot....Vladimir Putin, Trump. This whole alpha/sigma male is a whole internet coping mechanism for some guy working a normal job with bosses or running a business dictated by his customers/shareholders. Try acting alpha in corporate America and see what happens! Try acting alpha to a cop that pulls you over for speeding and see what happens! Try acting like a dominant alpha male in a club setting and see what happens!

2). It's just a sales tactic to get you to purchase service from a dating coach- Common Case Scenario: Timmy has gone throughout MS and HS without a gf because he didn't participate in any extracurricular activities and was just too shy to talk to females. However, Timmy gets an opportunity with Ashley and he gets in a what appears to him a good relationship with her. Unfortatantely, Ashley isn't feeling it and dumps Timmy for another guy with more experience or money. Timmy has no where else to go but the internet, and he finds the channel AlphaSlaysBetasBLow and he is told that Ashley left him because he was a beta male nice guy and that she went with Alpha Chad whom he can become later if he follows his advice. Timmy is sold and there he goes down the rabbit hole of the Alpha. Okay, is it easier to tell a guy that he can't get laid because he doesn't have enough experience with women and to keep trying or give him this negative image of a Beta male and sell him the dream of becoming the Alpha male that took his ex?

3). Your real issue with women is lack of experience, not because you are a Beta male - Okay Lets compare Timmy to Adam. Instead of going on the internet, Adam seeks his friends for council. They tell him to get over it and he cries over her for a few months, but he survives. Adam goes to college, has a couple of flings, and eventually finds a girl that sticks with him. Adam proposes to this girl and they get married after college. Meanwhile, Timmy goes from failed relationship to relationship because he hasn't learned the emotional aspects of a relationship. In addition, Timmy is obsessed with lay count so he goes after toxic low hanging fruit at clubs and OLD whom are more than likely going to be short term partners and further poison his mind. He is just told to be Alpha and if a girl leaves him then it isn't his fault because HYPERGAMY lol. Timmy enters his 30s with a resentment for women, regularly listening RP content like Rollo Tomassi, and just bitter at the world while Adam is happily married and expecting a kid soon. Adam's path is completely normal and happens to the majority of men.

What happened here?

The real issue is that both of these men struck out with their first few girls which is completely normal and Adam chose to heal naturally and keep trying while Timmy was led down a toxic rabbit hole of defeat. Yes, frame and game are necessary to maintaining a healthy relationship, but a guy also must learn to master the emotional side to please a woman fully. You don't need to be on this Alpha Male Kool Aid to maintain frame in relationship lmao. The Alpha Male strategy completely ignores this and just says be a bad boy, give great sex, and don't be a beta male lol. The biggest kick in the nuts is that all of these Dating Gurus HAVE GIRLFRIENDS or are Married. These guys are giving you advice that they aren't even practicing themselves because it makes them more money to do so! I kid you not, I just watched an Entrepreuner in Cars video in where he tells his viewers to just spin plates and tells his viewers that he is in a committed relationship right now lmao.
Alpha means leadership. People don't "act" it they have it in them.
 

FlexpertHamilton

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You can throw out all these terms and simply describe the behaviors instead without a label, especially considering there isn't a whole lot of consensus this helps create clarity. I for on am not on board with the terms even though the traits they describe are real, it's still a dynamic definition that seems to depend on context. Even Rollo can't quite define it and says Alpha is a mindset not a demographic.

Alphas are rarely abusive or tyrants by the way. Chimps reach the top of a social hierarchy not through sheer strength/dominance but by winning the approval of their peers to curry favor and support. How could a single chimp dominant a group of other chimps of he was a tyrant? They would just gang up on him and rip him apart even if he's 100% stronger than the rest. The same goes for humans.
 

Bokanovsky

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Alpha means leadership. People don't "act" it they have it in them.
You can define "alpha" any way you want. Alpha can mean leadership, or wealth, or good looks, or outgoing personality, or being liked by the ladies...This is why it's such a meaningless term. Basically, any positive trait is seen as an "alpha" trait in the contemporary context. But that is not what an "alpha male" is in a traditional sense.

In the animal kingdom, as well as archaic human societies, the defining characteristic of an alpha male is propensity to respond to any threat, whether real or perceived, with extreme violence. An alpha male is essentially a mean son-of-a-b!tch with a short fuse. He attains the position of leadership by hurting or intimidating other members of the group. With some exceptions (i.e. among criminal gangs and the mob), this style of "leadership" is not particularly in vogue anymore. In contemporary societies, true alpha males can typically be found behind bars.
 

Who Dares Win

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Your position in the social hierarchy depends on your genes, your birth environment, your childhood, your teenage years and your early adulthood.

Good looking kids (genetics) already receive more attention from their care given than ugly ones, it's a snowball effect like many others.

We even found connections between height and yearly revenues for wall street brokers.

Let's not forget however that our genetics often dictates how we handle life...the same envitornment can turn a man active and violent while an other one passive and depressed.

Are leaders born or made? I would say made...made from the environment but after they had the right genetics.
 

SW15

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The biggest kick in the nuts is that all of these Dating Gurus HAVE GIRLFRIENDS or are Married.
Not always true. Prior to religious conversion, Roosh was living a player lifestyle with the occasional girlfriend. He never married. Rollo Tomassi has been married 25+ years at this point.

3). Your real issue with women is lack of experience, not because you are a Beta male - Okay Lets compare Timmy to Adam. Instead of going on the internet, Adam seeks his friends for council. They tell him to get over it and he cries over her for a few months, but he survives. Adam goes to college, has a couple of flings, and eventually finds a girl that sticks with him. Adam proposes to this girl and they get married after college. Meanwhile, Timmy goes from failed relationship to relationship because he hasn't learned the emotional aspects of a relationship. In addition, Timmy is obsessed with lay count so he goes after toxic low hanging fruit at clubs and OLD whom are more than likely going to be short term partners and further poison his mind. He is just told to be Alpha and if a girl leaves him then it isn't his fault because HYPERGAMY lol. Timmy enters his 30s with a resentment for women, regularly listening RP content like Rollo Tomassi, and just bitter at the world while Adam is happily married and expecting a kid soon. Adam's path is completely normal and happens to the majority of men.

What happened here?

The real issue is that both of these men struck out with their first few girls which is completely normal and Adam chose to heal naturally and keep trying while Timmy was led down a toxic rabbit hole of defeat. Yes, frame and game are necessary to maintaining a healthy relationship, but a guy also must learn to master the emotional side to please a woman fully.
There's no guarantee that Adam's marriage will last. It's entirely possible that Adam's relationship that leads to a marriage lasts longer, but who cares if Adam eventually gets divorced? Adam might be happy in his marriage for a period of time, but let's see if he's happy once children enter the equation or enough time passes in the marriage as a childless marriage. You are putting married life on a pedestal in this example.
 
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Alphas are rarely abusive or tyrants by the way. Chimps reach the top of a social hierarchy not through sheer strength/dominance but by winning the approval of their peers to curry favor and support. How could a single chimp dominant a group of other chimps of he was a tyrant? They would just gang up on him and rip him apart even if he's 100% stronger than the rest. The same goes for humans.
I agree, the worst tyrants tend to be scared paranoid beta males that purge anything that might pose a small threat such as Stalin and Hitler.
 

FlexpertHamilton

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In the animal kingdom, as well as archaic human societies, the defining characteristic of an alpha male is propensity to respond to any threat, whether real or perceived, with extreme violence. An alpha male is essentially a mean son-of-a-b!tch with a short fuse. He attains the position of leadership by hurting or intimidating other members of the group. With some exceptions (i.e. among criminal gangs and the mob), this style of "leadership" is not particularly in vogue anymore. In contemporary societies, true alpha males can typically be found behind bars.
This is simply not true. See the attached.
 

Attachments

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Not always true. Prior to religious conversion, Roosh was living a player lifestyle with the occasional girlfriend. He never married. Rollo Tomassi has been married 25+ years at this point.
Yes Roosh is an exception, and he learned and grew up out of it.


There's no guarantee that Adam's marriage will last. It's entirely possible that Adam's relationship that leads to a marriage lasts longer, but who cares if Adam eventually gets divorced? Adam might be happy in his marriage for a period of time, but let's see if he's happy once children enter the equation or enough time passes in the marriage as a childless marriage. You are putting married life on a pedestal in this example.
I think the vast majority men want to be married and when they hit a wall, use negative red pillism as a cope.
 

kavi

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Alpha Male: This is the guy who creates social groups, brings people together, directs, leads. This guy is a personification of the values of the group.

Women: Want to live in societies and communities.

Alpha Male -> High Ranking Men -> Women -> Average (Beta) Males

Think Gurus, Cult Leaders, Polygamy, Pimps etc etc

Now with the marriage system and traditional relationships broken, there is a big demand for this type of guy, to put women and other men in groups/communities.

An Alpha Male is an embodiment of the Game. If Game exists then Alpha Males exist. Game is not about getting laid, it is about being the group leader, then everything else will come your way.
 

Gamisch

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Firstly I like the break down of your post. But I don't agree with the title.

Depends. Saying these terms dont exist is also a cope. Because lets face it , a TRUE Alpha is actually kinda proud of his status. He worked hard to obtain this status, or lives by the rules and codes of previous generation of men like fathers, uncles and role models.

Now we say Alpha -beta ,back in the days it was winner- loser, cool guy- sucker .

Every man knows damn well what he is/ was in a specific situation. Yes, I was beta in my LTR'S and damn Alpha with my FWB situations. Most men can testify that the moment they dropped their " Alpha like frame"( cool guy) the relationship went down quickly.

The terms are indeed commercialized, but gained traction because they made sense and spoke vividly to the masses. (Easy to digest . )
 

DonJuanjr

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I nominate the banning of the words "Alpha", "Beta","Sigma","Omega",and "Gamma" on this site, and replace with LOVER and PROVIDER. Makes these arguments null and void.
 

mrgoodstuff

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You can define "alpha" any way you want. Alpha can mean leadership, or wealth, or good looks, or outgoing personality, or being liked by the ladies...This is why it's such a meaningless term. Basically, any positive trait is seen as an "alpha" trait in the contemporary context. But that is not what an "alpha male" is in a traditional sense.

In the animal kingdom, as well as archaic human societies, the defining characteristic of an alpha male is propensity to respond to any threat, whether real or perceived, with extreme violence. An alpha male is essentially a mean son-of-a-b!tch with a short fuse. He attains the position of leadership by hurting or intimidating other members of the group. With some exceptions (i.e. among criminal gangs and the mob), this style of "leadership" is not particularly in vogue anymore. In contemporary societies, true alpha males can typically be found behind bars.
Alpha male will behave assertively with the officer, but he will behave himself for the most part, being aware of his rights.
 

Grounded eagle

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1). Real Alpha males end up imprisoned, executed, or Isolated from society not praised- An Alpha male is seen as an asset in a hunter-gatherer society, but a pot-stirring liability in a civilized modern society. Modern society values order & status quo, but your textbook Alpha Male does not align with this program. Modern Societies are ruled by Betas (Joe Biden, Shareholders, Bankers) that enforce their rule by using law enforcement/military and checking anybody that starts to stir the pot....Vladimir Putin, Trump. This whole alpha/sigma male is a whole internet coping mechanism for some guy working a normal job with bosses or running a business dictated by his customers/shareholders. Try acting alpha in corporate America and see what happens! Try acting alpha to a cop that pulls you over for speeding and see what happens! Try acting like a dominant alpha male in a club setting and see what happens!

2). It's just a sales tactic to get you to purchase service from a dating coach- Common Case Scenario: Timmy has gone throughout MS and HS without a gf because he didn't participate in any extracurricular activities and was just too shy to talk to females. However, Timmy gets an opportunity with Ashley and he gets in a what appears to him a good relationship with her. Unfortatantely, Ashley isn't feeling it and dumps Timmy for another guy with more experience or money. Timmy has no where else to go but the internet, and he finds the channel AlphaSlaysBetasBLow and he is told that Ashley left him because he was a beta male nice guy and that she went with Alpha Chad whom he can become later if he follows his advice. Timmy is sold and there he goes down the rabbit hole of the Alpha. Okay, is it easier to tell a guy that he can't get laid because he doesn't have enough experience with women and to keep trying or give him this negative image of a Beta male and sell him the dream of becoming the Alpha male that took his ex?

3). Your real issue with women is lack of experience, not because you are a Beta male - Okay Lets compare Timmy to Adam. Instead of going on the internet, Adam seeks his friends for council. They tell him to get over it and he cries over her for a few months, but he survives. Adam goes to college, has a couple of flings, and eventually finds a girl that sticks with him. Adam proposes to this girl and they get married after college. Meanwhile, Timmy goes from failed relationship to relationship because he hasn't learned the emotional aspects of a relationship. In addition, Timmy is obsessed with lay count so he goes after toxic low hanging fruit at clubs and OLD whom are more than likely going to be short term partners and further poison his mind. He is just told to be Alpha and if a girl leaves him then it isn't his fault because HYPERGAMY lol. Timmy enters his 30s with a resentment for women, regularly listening RP content like Rollo Tomassi, and just bitter at the world while Adam is happily married and expecting a kid soon. Adam's path is completely normal and happens to the majority of men.

What happened here?

The real issue is that both of these men struck out with their first few girls which is completely normal and Adam chose to heal naturally and keep trying while Timmy was led down a toxic rabbit hole of defeat. Yes, frame and game are necessary to maintaining a healthy relationship, but a guy also must learn to master the emotional side to please a woman fully. You don't need to be on this Alpha Male Kool Aid to maintain frame in relationship lmao. The Alpha Male strategy completely ignores this and just says be a bad boy, give great sex, and don't be a beta male lol. The biggest kick in the nuts is that all of these Dating Gurus HAVE GIRLFRIENDS or are Married. These guys are giving you advice that they aren't even practicing themselves because it makes them more money to do so! I kid you not, I just watched an Entrepreuner in Cars video in where he tells his viewers to just spin plates and tells his viewers that he is in a committed relationship right now lmao.
Alpha, beta,sigma etc are just words.The words themselves are not important.What is more important is what the words imply.What they mean.And the dynamics they espouse are real,like it or not.

Going off what you’ve spoken about in your post,you have a simplistic view of the whole alpha dynamic.It goes beyond acting tough and being unwilling to take ****.Mouthing off to a cop for being pulled over isn’t alpha,it’s stupid.

You seem to have completely skimmed over the aspect of self control,which is actually a lot more alpha than acting tough.I would even go so far as saying that most guys problems with women and life in general would be solved with self control.

Being a dominant alpha male in a club setting doesn’t necessarily mean picking fights(though it can be warranted sometimes).The alpha in the club is the guy who goes for the girls he wants,gets success,shrugs off failure,is fun to be around,is sociable and amiable without being a pushover,and most importantly,is doing whatever the F he wants and having a blast.People,not just girls,will pick up on this energy and want to be associated with it.

Alphas are also,in given circumstances,leaders of men.The best leaders are unquestionably alpha.Be it because of the powers they have bestowed upon them or because of their actual ability to lead and elevate those around them.

You can’t say any of that for betas.And let’s be honest,some men are possess the aforementioned attributes and others just don’t.The latter happen to be those who command no respect,who struggle socially.

If someone is unable to discern when he’s being sold a bridge on how to “be more alpha,”, or “less beta”,then I’d think he has bigger problems. I mean it is blatantly obvious what is snake oil PUA guru BS and what is good and actionable advice.
 

FlexpertHamilton

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Don’t see how this contradicts anything that I said. Care to explain?
Alphas are not violent psychopaths. They are strong, natural born leaders who are intelligent and have social influence. Wolf pack dynamics are literally the basis of the alpha/beta discussion and they're extremely misunderstood.
 

Bokanovsky

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Alphas are not violent psychopaths. They are strong, natural born leaders who are intelligent and have social influence. Wolf pack dynamics are literally the basis of the alpha/beta discussion and they're extremely misunderstood.
Gang leaders and mafia bosses are also typically intelligent and have social influence. Those traits, however, are secondary to being willing and able to deal with one challengers' with extreme prejudice. Why do you think the alpha wolf walks at the back of the pack? He's not going to let anyone sneak up on him from behind. As an alpha male, he literally has to watch his back at all times.
 

Bigpapa

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Alphas absolutely exits. Women talk about Alpha and their search for an Alpha all the time - but they are tricky about it. She’ll lie about the qualities she’s searching for (only Alphas are aware of female lies, and how to navigate the tests).

Women test all men with “confusing” subcommuncation. Alphas are actually guys who simply know how to communicate with women, and understand women.

When a women feels she meets a guy who “gets it” and takes her on a tingles-filled emotional roller coaster - that’s her Alpha. It’s how you ignite “feelz” - if you don’t understand this fundamental aspect of men/women then the entire Alpha/Beta hierarchy will seem confusing and false.
alpha in terms of seduction means a guy that is successful with women . A guy that is successful with women will
Also know what is sexy and what it is not , because he has experience

same difference between a pro driver and the average joe that uses the car to go to work and sometimes to do a road trip

the pro driver will know how to squeeze the best out of the car , while the average joe will be afraid when he is taking a more steep curve ( and will slow down due to being afraid )
 
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Bokanovsky

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In the context of success with women, which I think OP is most interested in, “Alpha” is purely related to a man’s ability to understand and communicate effectively with women.

Understanding women is very important. What comes with this understanding is a power to manipulate them. These are the “lovers” - the men that women get “feelz” from.

Alpha, the way you’ve described, doesn’t imply success with women. Intelligence can hamper you if it’s autistic and highly specialised. You want broad intelligence. Being a strong leader doesn’t imply success with women. The corporate world is rife with BluePill alpha leaders who suck with women. To be a real leader you must have an independent mind.
True. Leadership and intelligence do not necessarily imply success with women. But you know what does? Propensity for violence. This much cannot be disputed. How else do you explain the fact that you often see hot women with complete scumbags? Show me a moderately "successful" criminal and I will show you a man who is swimming in pvssy. And that's because women instinctively and subconsciously interpret violence as a alpha trait. More so than any other trait.
 

darksprezzatura

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That’s a lot of discussion over a bunch of words. It’s interesting though. Could it be your description of the words are projections of your own self as:

How you were before RP = Beta
How you idealise the guy who gets laid = Alpha

I like how OP had an original though, one which uses facts and observations instead of mindless consumption of stuff written on the internet by a bunch of folks.

My take on this would be this; Since I became aware of RP and the rules of the Game, I used them as suggestions.

Like most things, somethings work, some don’t.

Overall my life has improved since utilising some aspects of RP in my life, while not so much in other.

- I’d been a mess years ago after a breakup (and as OP says, got sold down the RP rabbit hole)

- I started lifting and talking to girls

- I improved my skills and my career

- I read up on lots of books

- I could see social dynamics in action which weren’t as visible to me

- I learnt the guitar and travelled across the world

- I’m making mad paper and stacking lays I never thought I would

The downsides are:

- I can’t seem to trust people anymore

- I don’t see myself commit and have kids

- I have become more selfish

- I don’t even mind these downsides anymore, which seems just mad

As I said, whatever works, we’re still learning
 
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