Most male "heartthrobs" appeal to younger and adolescent women. Boy bands, Justin Bieber, the Jonas Brothers, Hansen (Taylor Hanson legitimately looked like a girl) etc. -- their primary target audience are girls aged 10-21.
Girls this age are not fully developed, and their attraction mechanisms haven't fully matured. They don't have sex drives yet. They're not into men yet; they are are too adult and intimidating. Effeminate, pretty boy celebrities appeal to them visually and emotionally, because they are youthful, safe, gentle, and non-threatening.
Once girls mature into young women with sex drives, biology takes over and they seek grown men for actual sexual intercourse.
Justin Bieber isn't popular because 20-30 something women want to get pinned down on the bed and plowed by him. He's popular because he's the guy in 8th grade with a skateboard and a guitar that all the girls have a crush on. That's who buys his concert tickets. That's what's made him wealthy. To them, he's a "bad boy". To literally everyone else, the kid's a little twerp.
Ignore pop media. It's intended to be consumed by girls. Women still want masculine men.
Girls this age are not fully developed, and their attraction mechanisms haven't fully matured. They don't have sex drives yet. They're not into men yet; they are are too adult and intimidating. Effeminate, pretty boy celebrities appeal to them visually and emotionally, because they are youthful, safe, gentle, and non-threatening.
Once girls mature into young women with sex drives, biology takes over and they seek grown men for actual sexual intercourse.
Justin Bieber isn't popular because 20-30 something women want to get pinned down on the bed and plowed by him. He's popular because he's the guy in 8th grade with a skateboard and a guitar that all the girls have a crush on. That's who buys his concert tickets. That's what's made him wealthy. To them, he's a "bad boy". To literally everyone else, the kid's a little twerp.
Ignore pop media. It's intended to be consumed by girls. Women still want masculine men.