Isn't it true though? Most men are simply acting to impress...
"They’re attracted to bad boys, but over time females come to the realization that it’s all just an act. Bad boys give dating and the average guy a bad name."
Most men put on an act to be bad, in order to impress the female.
It the one study, the guy who was acting 'bad' only had one female interested. But the confident one, didn't care, funny guy who didn't need to put on an act - had all three interested.
Funny, Howard from The Big Bang Theory just said "I'd be an astronaut and a bad boy. How would women keep their pants on?"