Then it means the PUAs, who wrote these articles, are just low-mid tier normies, they aren't Chadlites or Chads. It just confirms that the photo on the profile has more weight then the content of the profile.
Your main profile pic matters so when they're reading you message they will click in your profile after reading it. There is no reason why you can't have a decent main profile pic now with all these new smartphones like the Note 10 Plus and such that have beauty mode and erase your fine lines and wrinkles or acne and such.
Notice how women their main profile pic looks like they're 10 years younger then you see the rest of their photos in their album and they look a lot rougher.
I see a lot of people on here complaining about women looking a lot older than their photos. I really haven't ran into this problem on OLD. In fact the dates I been on they looked younger in person actually despite being around 40 years old.
Content does matter IMO, especially depending on age group. Maybe not 23 year olds, but these older women I go after are more focused on career when reading their profiles and what they're looking for. I notice they prod me asking what type of business I own and trying to figure out how much I make because I talk about owning a business on my profile making myself to sound like a businessman. Yea, I know you guys keep telling me these older women are trying to Betabuxx, especially these single moms I talk to.