Marketing - how to counteract holiday specials?

[Mr. Wolf]

I have a little problem.. In the past I talked about my competition from UK, and the guy raised his item by $1.. But now, I'm on the block, I totally obliterated his scheme..

The guy is a major AFC, he's back with the vengeance.. He even blocked me, though I never even talked to him or anything like that..

He dropped from 3.99 price to .99, and in shipped from 4.99 to 3.99.. VS my stuff at 2.99 and 4.99 shipping..



This sux! I need to know how to counter that and break the guy into submission, forcing him to loose money by not making sales.. Each one of his listings costs him close to $40.. So I need to make him not sell this batch, and maybe next time he won't come back..


His DVD is just a regular DVD..


Mine is high resolution, longer, with extra features, chapter menus, and burned onto high quality media that will last for years, VS his, I'm pretty sure cheap media which won't last as long..


What do I need to do to kill the guy?


Is creating a new user name and bidding on his items an option? If done discreetly from another computer and network? Or bad idea, he could do it too?


Also, I can stand behind my product 100% and work with customers from the U.S.. While if there are any returns, to UK, it will cost a leg.. I was thinking sticking into second description something like, NOT A CHEAP KNOCK OFF. Good idea or too negative?

Or how about NOT A CHEAP .99 CENT KNOCK OFF, BETTER, LONGER, EXTRAS. FAST SHIPPING FROM U.S.A...

Hmmm.. I'm going to ruin him.. I'm not into dirty business, but this guys is a playa hater. Please give me advice.

 

[Dongfu]

Go with backing your own product, pitching it as having more features, benefits, higher quality, etc. People are willing to pay for quality, and were not talking hundreds of $ here.

 

[Mr. Wolf]

Is it a good or bad idea to say things like:


Unlike that item for .99 cents, this one is better.

or

Better than others.



Perhaps I just should stick with only saying good things about my item and not negging others?

 

[Mr. Wolf]

Alright, I wrote YOU WON'T GET THIS SAME DVD FOR .99 CENTS, and then I wrote bunch of other things, but positive, and all about raising product's value.. Then I created a bunch of specials for firefighters, lawyers, teachers, judges, I double their order..


We'll see what comes of it..


I also have Spanish, French, and Italian versions coming up.. On those, I'll have total monopoly..

 

[Demon]

Amateur. Learn the difference between competitors and opponents. You can collaborate with a competitor and both of you can make money, and perhaps even more than you would alone.