It was awful. One of the worst thing I ever have to do. Especially when it's a girl who has been genuinely sweet to you, but you had to move on for other reasons. I've never heard someone cry so hard. Man it hurt to do that...

Most guys accidentally kill attraction before they even speak. They assume they need a bigger bank account, a better physique, or smoother lines. They miss the point.
Female desire operates on a specific set of psychological triggers. Break them, and you're invisible. Follow them, and you become magnetic.
I learned this the hard way. Years of freezing up. Getting friend-zoned. Watching other guys walk away with the girl I wanted. Then I discovered a set of 22 simple rules that rewired my entire approach.