I'm part of the problem now you guys.

[Warrior74]

So I've started producing commercials. Let me tell you something, now that I've started writing and producing, I find that if I write with a eye towards the female imperative, I get a better result. My last commercial which I finished yesterday was about how a man is working hard on his business to make his wife happy. Eventually he earns more money and she's all in luuuv! Everyone loved it. The client, the clients wife, the tv station and my boss.

My next spot is about about a lazy man won't fix his air conditioner and the wife has to hire company x. Pretty generic sh|t as far as TV goes. My first suggestion was about how the husband is busy on the go, the wife is busy with the kids and company X is here to help you fill in the gaps. The owner and my boss thought it would be better to make it humorous.

The point is, nobody really takes this sort of stuff seriously. I can't wait to pitch some ideas about a the stupid wife, or the clumsy wife or the bumbling ineffective wife. Maybe I can make them kitschy or about hipster girls and get away with it. Zooey Deschanel style.

 

[PrettyBoyAJ]

Business is all about making money. If you want to be successful in business you got to stick with what will get the most profits. Targeting a female audience is the best way! Pander to the female and get your money dude. Commercials is one of the biggest industries and most profitable industry in Television. Do what you got to do to survive.

 

[Iceberg]

My next spot is about about a lazy man won't fix his air conditioner and the wife has to hire company x. Pretty generic sh|t as far as TV goes. My first suggestion was about how the husband is busy on the go, the wife is busy with the kids and company X is here to help you fill in the gaps. The owner and my boss thought it would be better to make it humorous.

The point is, nobody really takes this sort of stuff seriously. I can't wait to pitch some ideas about a the stupid wife, or the clumsy wife or the bumbling ineffective wife. Maybe I can make them kitschy or about hipster girls and get away with it. Zooey Deschanel style.

I've been a copywriter for advertising agencies for the past 8 years or so.

And yeah, when you're making a commercial geared towards a home-oriented product that can be used by males or females, the easiest way to get results is to gear it towards the woman. They're the ones who are out shopping and sh!t.

And as far as writing a character as a bumbling, lazy, clumsy wife....In theory, that would be funny to us guys in Sosuave. But here's the reality...women aren't funny. As actors. As comedians. As people. They're just not funny. They try...and we humor them. But they're just not as funny as we are.

It's SO MUCH easier to write about a lazy, clumsy man because the actor will be much more likeable. Even as a lazy, stupid character, the viewer will LIKE the male 100x more than a female portraying the same type of character. And that's not just because we're a feminized, politically correct society, etc, etc...It's because, god love 'em, women just aren't funny. And when they try to play funny characters, they end up annoying both women AND men.

Trust me. I've sat through casting sessions of females for comedy roles in my commercials..and they're just f**king annoying. I'm making a generalization, of course, there are funny female characters in the world. But they're few and far between. Peggy Bundy was a funny female character...but for every Peggy Bundy there are 2,000 Kathy Griffins. And no one wants to see that sh!t on their TV.

 

[Warrior74]

Peggy Bundy was a funny female character...but for every Peggy Bundy there are 2,000 Kathy Griffins. And no one wants to see that sh!t on their TV.

I almost spit my coffee out. That's my first laugh of the day. I hate Kathy Griffin. I hear you loud and clear Iceberg.

 

[Burroughs]

Women's minds and actions always turn to provisioning. This is their natural proclivity hardwired into their brains...so it is only natural that all campaigns predicated on material success would pander to them.

Women are inherently transactional in their social interaction and are easily swayed through emotional memes, advertising in this regard.

 

[Colossus]

Trust me. I've sat through casting sessions of females for comedy roles in my commercials..and they're just f**king annoying. I'm making a generalization, of course, there are funny female characters in the world. But they're few and far between. Peggy Bundy was a funny female character...but for every Peggy Bundy there are 2,000 Kathy Griffins. And no one wants to see that sh!t on their TV.

LOL!!! :crackup:

 

[Wilko]

http://www.ihavezlatathoughts.com/2010/12/kathy-griffen-is-too-old-to-be-that.html

WHAT HAS BEEN SEEN, CANNOT BE UNSEEN!!!!

 

[Jitterbug]

That's alright, Warrior. We will reserve the most comfy spot on the wall for you when the revolution comes!

 

[Down Low]

Women's minds and actions always turn to provisioning. This is their natural proclivity hardwired into their brains...so it is only natural that all campaigns predicated on material success would pander to them.

Women are inherently transactional in their social interaction and are easily swayed through emotional memes, advertising in this regard.

fast forward to 5:40 and that's the thinking of any ghetto street punk (note his white boy punk c0cksucker echo)

 

[Warrior74]

fast forward to 5:40 and that's the thinking of any ghetto street punk (note his white boy punk c0cksucker echo)

How is this relevant?

 

[Iceberg]

How is this relevant?

Down Low is borderline psychotic. Don't ask him questions. Just smile and nod.