Exposure
O, don't worry, TD has already created a marketing plan to take $$ from those guys who "fear exposure", now you can buy his new system and avoid this possibility!
The truth is most guys who are not having any success with women are never going to have any. That's not to say that a guy can't go from gimp to pimp, of course he can, but most guys are not going to really be willing to do what it takes to get rid of those old negative behaviors and attitudes. They will either keep doing what they've always done, misinterpret the advice of others, or try so hard to be a replica of someone else that they don't have a chance in hell at connecting with a real, living person.
Furthermore, there are already hoardes of men selling their PU ideas. This is only going to grow with time. Some will be frauds, some will be legit guys with good ideas. There is literally so much material out there already that no one woman could ever hear it all. ANy guy who sits around trying to memorize every PUAs words is going to be too busy doing that to have a real life. If a woman is so bombarded by the collective mass of idiots reciting lines that she's heard it all, then our job will be easier than ever to stand out!
This is an evolution. In evolution when something works, it spreads like wildfire. Just like all peacocks now have long tails, when guys get wind of an idea that can help them get laid, they all come running! LOL It either continues to work or becomes so common that it is no longer an advantage and then the next big thing comes. In the seventies and eighties there was a big push to more "sensitive" and all this crap. Lots of guys started doing that because they thought it would get them laid. This kept occuring until the point we are at now, where a good 60% of the population doesn't even know anything different. We may see an era oneday soon with some C&F or maculinepatterns of communication come back.
What I am saying is thoughout history evolutionary advantages have became more common, until all members of the species have it since they survive and/or reproduce more. It is the same with information in the information age. However, knowing the words to a great script does not make one the next great actor.
As far as this site specifically, there is really nothing here that you won't find in bits and pieces in other books, posts on the net, etc. As far as the great "pook" goes, you should check out his blog. I don't think we have to worry about his "secrets" becoming a big media success.
I know a guy who picks up women by meeting them at a dog park and he uses flowers and candies within the first 3 times he sees them afterwords. He makes it work. You can get laid doing anything. He has an attractive identity to women. Now, it's not all real mind you, some of it is a load of crap. He has never heard of any of these sites or PUAS, in fact he didn't even know they existed. There have been guys who get laid and guys who don't get laid since way before the Internet age, and there will continue to be long after. In the overall schema of things, PUAS DJS ETC is really not a big deal.