Here.
Surprise surprise.But according to some researchers, women bear some responsibility for the current male malaise, because they've been sending conflicting signals about what they want from men. Take physical appearance. For decades, heterosexual women have told pollsters they're attracted to a variety of feminine attributes in potential mates, from delicate facial features to a "sensitive" personality, notes Ira Matathia, a marketing expert and co-author of the recently published The Future of Men. But as males remake themselves accordingly, many women seem to miss the crackle associated with stereotypical sexual roles. Perversely, they gravitate toward the granite-jawed chauvinists of old, whether as bedmates or husbands.
And we should take full advantage of this.The average schlub could draw a number of inferences from this. First, that women want different things from different men. Second, that brutish males awaken something in many women's subsconsciousness (who hasn't been floored by the sight of a normally discriminating female leaving the bar with an utter bastard?). But it also suggests a more nuanced view of gender roles on the part of both men and women, where the notion of reforming the sexes is seen as archaic.
Bad name, but right idea.So he and his co-authors are floating yet another prototype of the reconstructed male, which is distinctly a throwback to such debonair types as Frank Sinatra or Cary Grant. The "übersexual," as they call him, is more polished than the average hetero, more masculine than a metrosexual. He is dedicated to style and quality in all aspects of life. "The men in this category have defined themselves, their goals and their needs, with very little reference to women," says The Future of Men. "They have good relationships with women, but do not go out of their way to seek women's acceptance or approval."