"You'll Never Feel READY to Walk Over"

Next Monday you'll feel more confident. After the gym you'll feel more confident. After one more drink you'll feel more confident. After you get a better haircut, a better jacket, a better job.

You've been "getting ready" for two years.

She's standing ten feet away right now. She'll be gone in four minutes. No amount of preparation will manufacture the courage that only comes from moving your feet.

Walk over. Stumble through the first sentence. Let it be clumsy. Let it be imperfect. You will feel more alive in those ten seconds than you have all month.

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Good Grief! Now there is an ad with a menustrating man!

"The Coffee Shop Girl You Never Spoke To"

You've replayed it a hundred times. She stood three feet away, scrolling her phone. You had an opening. You composed the perfect line — after she was gone.

For all you know, she's married now. To some guy who said something. Anything.

Openers are cheap. Almost any sentence works when it's delivered within three seconds. The expensive part is the standing there, drafting and deleting, while the window quietly closes.

The "22 Rules" stripped out my hesitation. What to open with, how to keep it alive, and the one habit that costs guys more women than anything else: waiting for perfect.

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Desdinova

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“These are deeply ingrained social stigmas,” Molland said. “Given that, it makes sense that some television networks were afraid of featuring our ad that boldly talks about the everyday experiences that people with periods know all too well.”
Why are they saying that it's a social stigma? I would be fine with the ad if they showed women having these issues, but instead they made it men. If you judge the ad, you'd think that it's a product aimed at men. It's confusing.
 
A

AJ84

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Why are they saying that it's a social stigma? I would be fine with the ad if they showed women having these issues, but instead they made it men. If you judge the ad, you'd think that it's a product aimed at men. It's confusing.
That is ridiculous and way over the top! Guys the average woman really does not care that men don’t have periods omg wtf is happening..... it’s not some contest of which gender has the most gross stuff to deal with, ads like this just annoy people. I’m annoyed lol.
 

Kotaix

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Good, that kind of subversive propaganda nonsense doesn't need to be seen.
 

"She Wants a Man, Not a Boy"

You asked her if she wanted to grab coffee. Then you asked if the time worked. Then you asked if the place was okay. Then you asked if she'd prefer tea.

Four questions. Four chances for her to say no. Four signals that you're terrified of making a decision.

Plan it. Pick the place. Pick the time. Tell her where to meet you. She'll either show up or she won't.

Either way, you look like a man instead of a scared little boy.

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