Future of Advertising?

[Kailex]

OldSpice has been running some "viral" ads in the last few days.
I have to say, I am highly entertained. Not only does it blatantly get the product across, but it gets it across in a VERY interactive way. These adverts are pretty much the reason why YouTube crashed a few times yesterday.

The basics are this.

The advertising agency took the latest "star" of their newest commercials and placed him in a bathroom wearing only a towel, making about 30 second spots RESPONDING to various YouTube comments, Twitter comments, and Facebook comments from all over the U.S.

Here's an example:

http://www.youtube.com/watch?v=ncg236DXGeg&feature=popular



This was done non-stop pretty much for about 3 days. It's officially ended, but I think the way of marketing is genius. They had ONE actor, probably one writer, and the guy recording and uploaded. Minimum cost of producing, maximum exposure. It became so widespread that people like Alyssa Milano, Demi Moore, and Christina Applegate were involved as well.

I think the spots were VERY well written given the short amount of time. Not only that, but there is a hint of manliness in all of these commercials.


Here is their original channel:
http://www.youtube.com/user/OldSpice


Do you guys think this might be the new wave of advertising? Interactive commercials? Or will other companies fail to replicate this lightning in a bottle? I have to say, everyone I know has been buzzing about this channel and the adverts in the last few days and was wondering what some of you thought of NOT only the concept but about the "manliness" implied behind the ads.

 

[Darles Chickens]

To be honest with you i wouldn't have know about the ads had you not posted this so in terms of marketing success I guess this one has passed me by...in terms of networking and social networking (twitter/facebook) everyone is going to want to be connected to this and the speed at which it is possible to make each advert is only going to be beneficial for those kind of people and Old Spice. I did notice the guy at the bottom of the you tube homepage every time I went on there but I never clicked on the image...because I like chicks.

The main video on their you tube channel is sweet though, the bit when he is balancing on the log makes me p**s every time I see it.

 

[Still_Skippin]

the future? maybe if the present is 2003. these fvcking ads have been going on for a WHIIIILLLLLE..

 

[MikeBrown30]

Nothing beats the Terry Crew ads.

 

[Kailex]

the future? maybe if the present is 2003. these fvcking ads have been going on for a WHIIIILLLLLE..

Thanks for reading the whole message.
Reading comprehension probably not your strong suit eh?

 

[lorekeeper]

viral marketing usually works wonders, it does however, rely on a hit and miss tactic. I'd say for every successful advertisement, there are hundreds of failures.