"Nervous Around Beautiful Women? There's a Rule for That"

I could talk to any woman I wasn't attracted to. Charming, funny, relaxed. Then a gorgeous woman looked my way and I'd become a sweating, babbling mess.

The fix took me years to find and ten minutes to learn. Nervousness and excitement are the same physical state — pounding heart, adrenaline, flushed face. Your brain just picks the label. And you can pick a better one.

Rule 16 shows you how. You feel the nerves, relabel them as excitement, and let that energy pour out as enthusiasm. Women notice the guy radiating it. They always do.

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Familiarity Principle vs. Scarcity

teddy

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This has always bugged me.

The familiarity principle, or the mere exposure effect, is well known in psychology. Basically the more you see/are exposed to something, the more likeable it is to you.

But contrast that to scarcity, where we're taught to give women only dollops of our attention so that they are begging for more. Something that's only the shelf for a limited time is something you feel you've got to have.

Maybe the familiarity principle has nothing to do with attraction (maybe it makes you feel "safe" to a woman as opposed to "attractive). I've always been in the camp of scarcity, where you limit your time spent with a woman, show her a good, time leave her wanting more. It also works because it screens out women and leaves only those who are really interested.

How do you reconcile these 2 principles with women?
 

"Why Women Dump the Guys Who Try the Hardest"

You paid for dinner. You drove. You said "whatever you want is fine" every single time. All the effort, no expectations.

And she left anyway — probably for a guy who makes her pick up the pizza.

Painful. Also predictable. Her mind quietly concludes that anything requiring zero effort from her is worth exactly zero. You became a free sample, and free samples get taken for granted.

The 22 Rules flip the dynamic. Small shifts that get her investing effort, money, and time in you — until SHE'S the one afraid of losing YOU.

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VikingKing

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Familiarity breeds contempt.

Why is coal so inexpensive compared to gold, or platinum?

Because coal is every where, its still useful but not very valuable.
 

Serenity

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Change perspective/mindset. It doesn't matter how you do it as long as you don't intentionally hurt someone. The problem with scarcity is attaching your feelings in advance to an outcome that is unpredictable, and a general feeling of never having or being enough.

If you have enough and know you can make it even if you lost it all, then theres nothing to protect and you're secure in yourself. It then wouldn't bother you to make her feel safe and wanted. Your part is to not become a doormat, to do that you need to recognize a low quality woman and stay clear.

Your problem doesn't exist.
 
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