“The 22 Rules That Flip the Script With Women… And How You Can Use Them Tonight”

Most guys accidentally kill attraction before they even speak. They assume they need a bigger bank account, a better physique, or smoother lines. They miss the point.

Female desire operates on a specific set of psychological triggers.  Break them, and you're invisible. Follow them, and you become magnetic.

I learned this the hard way. Years of freezing up. Getting friend-zoned. Watching other guys walk away with the girl I wanted. Then I discovered a set of 22 simple rules that rewired my entire approach.

Read more...

Double Standard on Aging in Men vs. Women

BadBoy89

Master Don Juan
Joined
Jan 18, 2020
Messages
2,303
Reaction score
2,587
Can you name a single gray-haired female CEO or member of Congress?


Neither can we.

Despite the fact that celebrities like Diane Keaton and Jamie Lee Curtis are widening our view of what it means to be a 'silver fox', there is still a massive double standard on how men and women age. We think it's time to change that.

Fine Wine vs. Glass of Milk

We don't know who originally coined the saying, "Men age like a fine wine, women age like a glass of milk", but we'd like to sit them down for a serious chat.

As women, we all know the frustration of not being able to shed a single pound, while our male counterparts seem to lose weight in their sleep. And while a single gray hair can spark an existential crisis for a woman, it's seen as a sexy mark of distinction in men.

We all know aging is a natural part of life, but accepting it is a whole other thing. The truth is, women suffer an impossible paradox — embrace your age, but stay beautiful in the eyes of society. Or, in the words of comedian, Tina Fey, "'You can have it all and be serious,’ but also, ‘It’s great to get Botox,’ and ‘You should be really skinny but don’t be, but don’t not be!'"

It's confusing to say the least.

What happens to men versus women as they age

Despite the giant rift in the way we view aging, and the harmful stigmas around menopause, the process itself is fundamentally the same for all human bodies. At the end of the day, we all age.

But even the World Health Organization (WHO) points out some important differences in the way men and women age — differences that reach beyond basic physiology. "Aging differs between men and women, through mind, body, and their emotional capacity. The aging pattern for each gender greatly depends on the society an individual was raised in and their personal smoking, alcohol abuse, infectious disease, nutrition, poverty, access to education, work conditions, violence, and health care," says the WHO.

For women, the mental and emotional aspects of aging can have a major impact on their lives. In fact, according to a study, most women begin to feel invisible by the time they're 51. The same study also found that 75% of women felt ignored by men when they walked into a room and 50% felt as if they’d been “left on a shelf” or judged negatively because of their age.

But the worst part? Only 15% of the women surveyed reported feeling confident in any area of their life.

How can we change the narrative?

The good news is change is underway.

In one leading example, Allure magazine recently announced it will no longer use the term “anti-aging. “Whether we know it or not, [the term is] subtly reinforcing the message that aging is a condition we need to battle — think anti-anxiety meds, antivirus software, or antifungal spray. Repeat after me: Growing older is a wonderful thing because it means that we get a chance, every day, to live a full, happy life," says Allure Editor-in-Chief, Michelle Lee.

Michelle also recommends removing the qualifiers from our language when we talk about women over 40. For example, "She looks great...for her age". You might be surprised how small changes in the way we discuss taboo topics can make a big difference in the way we perceive them.

In another leading initiative, two aging advocacy groups in the US have joined forces to launch a project known as Reframing Aging. Their mission is to drive collective change in the way we think and speak about aging. Ironically, one of the key tricks to it is to not overthink it. The more we dwell on aging, the bigger an issue it becomes.

But let's be honest. Most of us are going to end up thinking about how we're aging, at least sometimes. In those instances, we recommend taking a page from Sue Ellen Cooper's book. Sue Ellen is the founder of the Red Hat Society, a playgroup celebrating women age 50 and over. "First impression doesn't tell you a thing," says Sue Ellen. "Some of these people have had incredible lives and careers and still have a great sense of humor and a lot of intellect, and the culture will write them off: 'Oh, she's an old lady...'".

These women – and you – deserve to not be written off. Who you are matters so much more than how old you are. Celebrate the confidence and wisdom you've acquired. Embrace your growth. BUT, if there are certain physical changes that shake your confidence, don’t allow you to enjoy certain activities or exercise, or take pleasure in intimate acts, know there are tools, like vFit, to help.

--------------------

Thoughts?
 

SigmaEnigma

New Member
Joined
Jun 30, 2026
Messages
2
Reaction score
1
Sorry but as much as you may want to fluff things, reality is just that...reality.

First of all, your assertion that gray hair doesn't cause an existential crisis for men is completely false lol. The difference between the genders here (and why women dye their gray hair while many men don't) is that women are attracted to older men, but men aren't attracted to older women (big generalization of course). But, mate preferences are, and always have been reversed.

It's not that a woman in her late 40's+ has no value whatsoever, it's just that younger women have far more value. And the reverse is true for men, it's just the way it is. A woman's appearance and her sexual and reproductive value are her biggest assets, I'm sorry but they just are. I know women really hate hearing this (obviously - the truth hurts), but their sexuality is their main value to men. Everything else matters of course, who she is as a person, intelligence, etc, but it's all secondary to her sexuality. Because without her sexual value, we would never get to know these other things about her.

Have you ever honestly asked yourself what your value is to a man? As in, why should a man even want to interact with me if not for the sexual/intimate (and reproductive) value that I provide? A good personality is great, but we have friends who cause us far less stress lol. If we take a woman's sexual/intimate and reproductive value out of the equation, then why would a man ever need (or even want) a woman? Can you answer that honestly to yourself? You could say companionship, her mind, etc, but as I pointed out, we have friends, and we would never get to the companionship stage without the woman's sexual value being the deciding factor to begin with.

I get that it's a tough pill to swallow, especially with a lifetime of feminist/gynocentric programming distorting our view of reality, but uncomfortable truths are still truths.

I'll sum that up again. If we take a woman's sexual/intimate and reproductive value out of the equation, then men do not need women. Seriously, think about it, without those factors, if men created artificial wombs/eggs, why would a man ever need a woman? Women on the other hand absolutely need men to survive. It's just the way it is, and it's not men's fault. I suppose women MIGHT be able to survive without men (synthetic sperm or something), but given the fact that men built and maintain the civilization that has given women so much runaway privilege, I doubt it lol. Anyways, the true point here is that, as hard as it might be to accept, a woman's first and foremost value to a man is her sexual/intimate and reproductive value, everything else is secondary, sorry.

And how I wonder could a man possibly evaluate a woman's sexual/reproductive value? Well, by her looks of course. It's not all vanity. An older woman's (40+) reproductive value is very low, and a 50+ woman's reproductive value is basically nil. And her sexual value is obviously orders of magnitude lower than a woman in her 20's. Again sorry but it's just the way it is, we know instinctively what women are more/less attractive, just as women do for men. Trying to delude ourselves accomplishes nothing except pandering.

And your idea that this is a double standard is funny, because women are the ones who enforce the standard of older men being preferable. You want it all, looks, resources, good genes, strength, security, etc, etc, and an older man (not old just older) is far more capable of checking off all of those boxes. Our provisioning value increases as we age (normally anyways), as does our knowledge/wisdom and ability to navigate the world. This directly equates to better security for the women WE choose (so many modern men have this ass backwards, she might say yes or no, but you ultimately have the true power of selection). And, as opposed to a woman's reproductive value, ours remains fairly constant for a very long time.

So for men, a visibly older woman signals a lower SMV. But for women, an older man signals a higher SMV. It's just the way it is, and playing word games and putting out propaganda akin to the body positivity "movement" will do nothing to change reality, it just feeds delusional fantasy land thinking.

I realize that this runs counter to the propaganda and programming you've been inundated with your entire life, but, men are the ones who decide a woman's value. You clearly want it both ways (not exactly surprising lol), and want women to decide men's value, but also decide their own value, but that's just not the way it works, sorry. Funny that you are trying to point out a double standard, but what I just pointed out is the true double standard haha (women want to decide both our value and their own).

And one last thing about word games. Saying that a woman "looks good for her age" is absolutely appropriate. SMV drops off very quickly for women as they age, so a woman in her 40's who is still quite attractive does deserve that distinction, because she surpasses her peers. The norm for 40+ women (especially in the west with our rampant obesity) is to be sexually undesirable (generally speaking, plenty of exceptions of course), or at least FAR less desireable than a woman in her 20's or even 30's. So when a woman has taken care of herself, and is still reasonably fit and attractive DESPITE her age then yeah, she "looks good for her age".

This is my first ever post on this forum, so I dont know if this post is bait or not, but I responded anyways.

In summary, I find your views on this to be ridiculous, I'm sorry but I just do. The "double standard", which is really just THE standard, exists for a reason, and it always will, no matter how much women complain about it. The thing is, these "invisible women" probably wouldn't feel this way if had they made better choices in their lives. But that's another topic altogether. The sources that you quote here are just typical reality denying crap.
 

zekko

Master Don Juan
Joined
Aug 6, 2009
Messages
16,561
Reaction score
9,645
Speaking as a man who went gray prematurely, I've never dyed my hair. Thought about it, but never really even came close to doing it. I've known other guys who had a little gray, but immediately covered it up. They're missing out on their "salt and pepper" stage though, which can be a good look. Anyway, I found that women (and some gay men) actually liked gray hair. I don't even pretend to understand it, but it's a key difference.

Generally speaking, guys are not attracted to women with gray hair (and I include myself in this), so they will usually dye it. Their concession to age is to cut their hair shorter - to no longer have the long, luxurious tresses of their youth. But they will dye it.
 
Joined
Mar 18, 2026
Messages
26
Reaction score
7
Age
37
51yo women who feel invisible to men now know what every healthy weight average guy experiences throughout his entire ****ing life. Welcome to the World of the Non-Chad man! A 51yo woman who is thin or otherwise healthy weighted won't be invisible to 60+yo male divorcees or bachelors, in fact she'll be seen as quite a good catch if she's not bitter. What they mean is they feel invisible to handsome or wealthy men in their 40's and 50's.

Tough ****, deal with it. These women - when they were young - most likely passed up good, average men in their teens and 20's...30's even. And at some point they were probably complaining about getting TOO MUCH ATTENTION from men. Its all crocodile tears to me. I feel zero empathy.
 

Hal9000

Master Don Juan
Joined
Jun 2, 2019
Messages
860
Reaction score
1,249
The same propagandists who told us all obesity was beautiful for years are now on their high horse about women getting old? Spare us. Women at literally any age are treated much better than similarly aged men.

Sure the societal expectation is that women dye their hair moreso than it is for men but to then attempt to extrapolate much of anything beyond that about how unfair life is for women over 50, or whatever, is absurd.

I'm sure women over 50 do receive less attention from men than they did when they were 20, but to pretend men over 50 are babe magnets because all women love their grey hair reeks of the same kind of nonsense we hear on this site all the time.
 

Mike32ct

Master Don Juan
Joined
Oct 22, 2007
Messages
8,327
Reaction score
5,039
Location
Eastern Time Zone where it's always really late
I think the silver fox thing is overblown. There are definitely some handsome gray guys, but it’s a small percentage. It’s a very specific niche. It requires full hair, good face, and the right skin tone. Or perhaps height and/or money to compensate.

If had a dollar for every time a woman has said “I like gray hair / salt and pepper” and then introduces me to her non-gray regular hair color (or dyed hair) boyfriend or husband, I could retire lol.
 
Last edited:

Slowhandluke

Master Don Juan
Joined
Mar 7, 2022
Messages
887
Reaction score
915
Age
51
Femin@zi cope article. I have been saying this for years: (When it comes to men and women) Its not a double standard, its a different standard because we are different.
men and women are NOT the same.. Women become grandmother's, and moms.. as they get older, they cannot continue to be sex objects - basically the incubators of childern.. they have to make room for younger women - that is mother nature talking... everyone's roles changes as we age... for good or for bad, that is the way it is...
 

Slowhandluke

Master Don Juan
Joined
Mar 7, 2022
Messages
887
Reaction score
915
Age
51
If had a dollar for every time a woman has said “I like gray hair / salt and pepper” and then introduces me to her non-gray regular hair color (or dyed hair) boyfriend or husband, I could retire lol.
well, I would be rich too if I got a dollar for every guy who says he like big boobs, skinny waist and big butts, but then introduces me to their gf or wife who isnt hahahah

I dont know about the grey hair stuff but I also dont color my hair. If a woman isnt attracted to me because of my hair, so be it :)
 
Last edited:

viking22

Senior Don Juan
Joined
May 14, 2007
Messages
286
Reaction score
141
Aging is harder for women because most women when they are young get a lot of attention from men. Clearly also from a biological standpoint it is inefficient for men to desire older less fertile women equally to younger more fertile women. They also do not have the possibility men have to partially offset their decline in looks through money and status (although I suspect this will happen to a greater degree in the future especially with the amount of men out of work).

But it is also a myth that men in their 40s and 50s have the same options as men in their 20s and 30s.

Most women are attracted to men who are up to 5-10 years older than them. Beyond that it tends to become a lot more transactional. Or the women have daddy issues or something like that. Or it is a cultural thing where men are still primarily seen as providers so a man's resources are paramount and trump romantic love/attraction.

I'd say the best thing about aging is that most men don't do it well. So if you are one of the minority of men who stays fit and healthy and takes care of their appearance then you can do very well with women slightly younger than you. And women are also aging better than they used to so there are some good pickings in the 35-45 age range and men can date in this range into their 50s. Although even then you can't get by just on looks you will also need money and status as women at this age want comfort.
 

If you currently have too many women chasing you, calling you, harassing you, knocking on your door at 2 o'clock in the morning... then I have the simple solution for you.

Just read my free ebook 22 Rules for Massive Success With Women and do the opposite of what I recommend.

This will quickly drive all women away from you.

And you will be able to relax and to live your life in peace and quiet.

SigmaEnigma

New Member
Joined
Jun 30, 2026
Messages
2
Reaction score
1
51yo women who feel invisible to men now know what every healthy weight average guy experiences throughout his entire ****ing life. Welcome to the World of the Non-Chad man! A 51yo woman who is thin or otherwise healthy weighted won't be invisible to 60+yo male divorcees or bachelors, in fact she'll be seen as quite a good catch if she's not bitter. What they mean is they feel invisible to handsome or wealthy men in their 40's and 50's.

Tough ****, deal with it. These women - when they were young - most likely passed up good, average men in their teens and 20's...30's even. And at some point they were probably complaining about getting TOO MUCH ATTENTION from men. Its all crocodile tears to me. I feel zero empathy.
This is a good point. You are correct, a healthy 51yo woman who has taken care of herself and is still fit will not be invisible, even to younger guys. When I was in my 20's they might have been invisible to me, but I'm now 35 and I do find myself more attracted to older women. Not as much as younger women of course, but I do notice them, and I would sleep with them and even have a casual relationship depending on her personality.

This whole thing about feeling invisible after they hit 50 more than likely applies to women who haven't taken care of themselves. But even fit women of that age will obviously have far less options than a woman in her 20's or 30's. It's just the way it is, and it is oh so female to complain about something to get us to adjust our behavior and act against our instincts and common sense in order to serve their interests lol.

These women, who at that age should be in stable marriages with children (and grandchildren), are complaining because men don't give them the same amount of attention as they did when she was 20 years younger lol. It's truly absurd. And if we are talking about women who can't have children, or never wanted them and focused on their careers instead, well for one they should be fit and healthy without the rigors of childbearing. And secondly, the idea that they are somehow entitled to the same amount of (addicting) attention as younger women is obviously absurd.

Market value is what it is. Complaining that no one wants to buy my spoiled fruit isn't going to make customers leave the vendor next to me who is selling ripe fruit and purchase my spoiled goods instead in order to spare my feelings lmao. And that's basically what the OP is arguing for, just with people instead of fruit, but the analogy still applies. You should enjoy this spoiling apple just as much as a fresh one off the tree, because virtue demands that you do. That is exactly what is being argued for here.

Just imagine if the genders were flipped here, and it was men complaining that women just don't give us as much attention when we're 50 years old, overweight and divorced, as they did when we were 35 years old (in our prime), muscular and single lol. There would be much laughter and derision directed at these men (and rightly so), but the sources in the OP are saying this **** with a straight face. It's 1984 propaganda, you have always been at war with East Asia nonsense. Par for the course in this day and age, think of how much people "believe", or at least tell themselves they believe and act accordingly, even though it goes against all of their instinctual common sense and critical thought. And obviously I'm not just speaking about gender relations here, this kind of "double-think" has more or less become a universal standard.

It is funny though, once you've been "red pilled" so to speak, you really notice the absurdity of things like this. The whole point of the OP was that there's a double standard here, and in order to fix it we need to apply a different (and absurd) double standard, as well as lie to ourselves (like the body positivity crap) in order to spare their feelings and let them escape the consequences of their life choices. It's basically "even though I'm not as high value as value as younger women, or women who have taken care of themselves, you must pretend that I am and treat me as though I have equal value in order to spare my ego investment in myself" (my fruit vendor analogy). Not to sound like an ass, but generally speaking (NAWALT lol), trying to get women to take FULL accountability for anything is like trying to force two opposing magnets together.

And that's not even getting into the standards that women apply to men. Like I said in my response to the OP, they want to decide our value to them, and their own value to us. But they seem incapable of understanding the contradiction and the double standard that comes along with all of that. Like how they can be so incredibly privileged (at least where I live) but still see themselves as victims. And this "rules for thee but not for me" sort of thinking applies in so many ways to women and their perception of gender relations.

After I replied to the OP I was wondering if maybe this was posted as satire. Or perhaps the OP is just posting something absurd for the sake of humor. But if the OP posted this because they believe the position to be correct, well.. I've presented a counter argument, but if the OP truly believes this nonsense, I doubt they will listen to me. It doesn't matter how logical my argument might be, because in order to believe this nonsense, a person would have to have already turned off their critical thinking capability.
 
Last edited:

zekko

Master Don Juan
Joined
Aug 6, 2009
Messages
16,561
Reaction score
9,645
I think the silver fox thing is overblown. There are definitely some handsome gray guys, but it’s a small percentage. It’s a very specific niche. It requires full hair, good face, and the right skin tone. Or perhaps height and/or money to compensate.
I don't think there's any advantage in having gray hair, but it doesn't seem to be a disadvantage either. I've never heard of anyone being rejected for having gray hair. Or any color hair, for that matter.
 

viking22

Senior Don Juan
Joined
May 14, 2007
Messages
286
Reaction score
141
I'd disagree hair colour doesn't make any difference. Grey or white hair is a universal sign of aging so if you want younger women (like most men do) then it makes your job a lot harder. Clooney and Stamos may look good with some grey in their hair but they are exceptions to the rule.

You'd be surprised how many women have grey and white hairs as early as their 30s. Most of them dye it. Most of them also get botox and have face lifts and everything else.

Men do not usually need to go to those extremes. However dying your hair makes sense as it is an easy fix.

Hair transplants are also a lot better these days so also worth doing.
 

zekko

Master Don Juan
Joined
Aug 6, 2009
Messages
16,561
Reaction score
9,645
Men do not usually need to go to those extremes. However dying your hair makes sense as it is an easy fix.
The problem with dying your hair as a man is that it's something that a woman would do. Haven't you ever heard about women who are turned off by how some guys primp too much in the bathroom. They admire how a short haired guy can get up, maybe wash his hair, run a comb through it, and he's ready to face the day - he's an action guy. Spending too much time on your hair is feminine. A woman wants a guy who is handsome, but effortlessly so.

Dying your hair might also be seen as insecure. Why do you have to color your hair? Are you ashamed of it?
 
Last edited:

Westminster

Senior Don Juan
Joined
May 31, 2023
Messages
438
Reaction score
570
Age
60
I don't think there's any advantage in having gray hair, but it doesn't seem to be a disadvantage either. I've never heard of anyone being rejected for having gray hair. Or any color hair, for that matter.
I've know quite a few women say that they don't like men with ginger hair.
 

zekko

Master Don Juan
Joined
Aug 6, 2009
Messages
16,561
Reaction score
9,645
I've know quite a few women say that they don't like men with ginger hair.
Interesting point. I've heard some say that before also, but I've also known some that really liked it.
Kind of unusual, because generally speaking, red headed women are so freaking hot. You know, unless they're not.
 

Dash Riprock

Master Don Juan
Joined
Sep 16, 2005
Messages
1,832
Reaction score
3,669
Location
Mile High City, USA
I believe the German term is schadenfreude.

Biologically speaking, women do age much faster than men, especially in the face and hips. As women age, they have two choices: their face or their body. Choosing their body and staying slim or losing weight will create a lot of facial lines and wrinkles and make them look even older. Choose their face and they will look fat and have larger a$S, hips, and thighs, which I personally do not find attractive at all.

I looked up a couple ex-girlfriends online a few months ago (who doesn't). One that dogged me about 20 years ago before I became red pilled and another from about 10 years ago that was a HB9 with a knockout body and great face but crazy and entitled af. Girl #1 who was 12 years younger when I was dating her now looks like roadkill. He body still looks ok but the face is really, really rough. I literally let out a gasp when I saw it. Girl #2 was 17 years younger than me and one of those b*tches that was trying to date 5 guys at once, couldn't hold a job, moved around a lot, didn't have many friends, and was a porn star in the sack. Now, 9 years later, her face has really aged and she's obviously lost a lot of value.

No surprise neither girl ever married, had kids, or had any semblance of a career to speak of. Both are in their mid-40s. Schadenfreude.

Gents, if you're getting dogged by some b*itch, just know that TIME is the great equalizer.

Chase greatness and not women.

Ciao,

~Dash
 

The Duke

Master Don Juan
Joined
Feb 4, 2008
Messages
6,410
Reaction score
11,021
Funny there is no mention in that article about how they ran the world with their pu$$y when they were 23yo hotties. Eventually your days are over.

Its best to never rely on your looks to carry the day for you, nor spend your best years riding the cahk carousel. Modern women seemed to forget what previous generations understood.
 

obelisk

Senior Don Juan
Joined
Sep 4, 2023
Messages
310
Reaction score
297
I've know quite a few women say that they don't like men with ginger hair.
I think ginger hair is a specific exception since having red hair also effects how light your skin is by default. You're probably more prone to burning etc. The complexion of a lot of gingers won't look decent with some other random color whereas dyeing for someone who is naturally . Just saying..

Honestly, dyeing vs not dyeing should be a personal choice because you simply want to rock the look as part of your vibe. All the rest is moot.
 

Jor-El

Senior Don Juan
Joined
Jul 7, 2020
Messages
401
Reaction score
480
Location
UK

This is Neil Tennant,of the Pet Shop Boys,singing about himself getting older, song is a slow burner,but gets in your head after a few listens
 
Top