"You Can't Argue a Woman Into Liking You"

You made your case like a lawyer. Stable job. Good guy. Ready for something real. All true. All irrelevant.

She weighed your points, nodded along, felt nothing — then fell hard for some tattooed bartender with a motorcycle and a gambling problem.

Logic is where attraction goes to die. The "22 Rules" work a level deeper, on the subconscious switches that decide within minutes whether you register as a MAN or as part of the furniture.

Stop presenting evidence. Start flipping switches.

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Do you think TGIF's is going out of business because men no longer care to take women out to dinner?

MatureDJ

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I was reading this, and it got me interested:


I had always put this chain restaurant in the category or a place that was good enough to take a date to, but without being too expensive. And since men have largely taken the Red Pill, they undertstand that the expense & effort into making the Beta case of men spending money on women impressing her in exchange for sex is now dead - i.e., women will only sex up good genetic specimens, and these men only need to text her saying, "what's up? I'm lonely", and she races ti him, even bringing the take-out food :mad: - so why waste that money & effort?
 

"So, What Do You Do for Fun?"

She asks it casually, mid-sip. And you feel the floor open up, because the honest answer is work, gym, and a couple shows you're half-watching.

Women rarely say this out loud, but a man with a life is attractive before he says a word. The guy who spent Saturday deep-sea fishing and came back with photos and a story — he walks in already interesting.

The "22 Rules" pushed me to build a life worth talking about. Turns out the fastest way to be interesting to women is to be interested in your own life first.

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BillyPilgrim

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Do Fridays even matter anymore with the 9-5 workweek rendered somewhat irrelevant? Could be outdated branding at play.
 

SW15

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No, this has very little to do with why TGI Friday's is struggling. The biggest reason is changing consumer tastes.

Plenty of men are still doing early stage dates as dinner dates in restaurants. Additionally, established couples do dinner dates in restaurants too.

TGI Friday's isn't doing well and hasn't been doing well for a while. The food served isn't anything special. The brand is dated and not considered fashionable.
 

BaronOfHair

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Becoming True Believers in Red Pill Theology has resulted in many men(And even some women)adopting rather idiosyncratic definitions of "logic", and setting rationality and empiricism back to Neanderthal days

Case in point: Linking TGIF's financial woes to modern dating, while being oblivious to the chain's more obvious flaw: The food is nauseating, and has been for a few decades now
 

SW15

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Becoming True Believers in Red Pill Theology
This is a good point. Since the 2000s, there has been growth in the red pill and black pill ideologies. Despite this growth, most people have a blue pill ideology about romantic relationships and the sexual marketplace.

Most people are in longer term relationships or in marriages at any point in time. Fewer people find themselves in the earlier stages of dating and seduction at any point in time.

Dinner dates in restaurants in the early stages of dating have a bad reputation in red pill and black pill spaces. However, dinner dates in restaurants as 1st/2nd dates are still common for men with blue pill ideologies. Plenty of men with blue pill ideologies take women on dinner dates as 1st/2nd dates, even from the major swipe apps.

Linking TGIF's financial woes to modern dating, while being oblivious to the chain's more obvious flaw: The food is nauseating, and has been for a few decades now
The food is the biggest problem at TGI Friday's.

Chains like Chili's, Applebee's, and TGI Friday's were more appealing to Boomers and Generation X'ers than they have been to Gen Y/Millennials and now Generation Z. Millennials associated these chains with their Boomer parents and that hasn't been good for those brands.
 

"She Liked You in March. It's October Now."

Attraction runs on a clock.

She flirted for weeks. Touched your arm. Found reasons to be alone with you. And you were careful. Respectful. Waiting for the right moment.

The moment had a shelf life. It expired around month two, and by the time you asked her out, she'd quietly filed you under "little brother."

One of the hardest lessons inside the 22 Rules: women rarely wait. Interest either grows or it decays, and nothing decays it faster than a man who never moves.

Make the move while she's still inventing reasons to be near you.

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BaronOfHair

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This is a good point. Since the 2000s, there has been growth in the red pill and black pill ideologies
Red Pill Thought is similar to Emo
During each subculture's heyday, they provided folks with a venue to air thoughts deemed unspeakable by large segments of The MSM ("Domestic strife is doing more harm to our youth than terrorism", in the case of Emo. "Men are human beings, and our lives are no less fraught with difficulties than those of women" in The Red Pill's case), while in the company of like minded people

This also proved to be the undoing of each subculture... For all of their pretenses to non-conformity, both became breeding grounds for group think and a mindsets that actually CELEBRATE remaining immersed in one's own misery
 

Bible_Belt

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I'm happy to be old enough to remember the 90s, when the $7 burger joints actually had good food. Bennigan's was my favorite, and it must have been a good deal, because they were the first to go under.
 

MatureDJ

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Becoming True Believers in Red Pill Theology has resulted in many men(And even some women)adopting rather idiosyncratic definitions of "logic", and setting rationality and empiricism back to Neanderthal days

Case in point: Linking TGIF's financial woes to modern dating, while being oblivious to the chain's more obvious flaw: The food is nauseating, and has been for a few decades now
Actually, I don't think I've ever eaten at one, LOL; in any case, I avoid chain restaurants with a passion.
 

Vanderdonck

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Fun fact, Friday's started out as a place to meet women. Most bars up until the 1960s were places for men and considered too seedy for females. TGIF's advertised itself as a safe and friendly place for singles.
 

"She Liked You in March. It's October Now."

Attraction runs on a clock.

She flirted for weeks. Touched your arm. Found reasons to be alone with you. And you were careful. Respectful. Waiting for the right moment.

The moment had a shelf life. It expired around month two, and by the time you asked her out, she'd quietly filed you under "little brother."

One of the hardest lessons inside the 22 Rules: women rarely wait. Interest either grows or it decays, and nothing decays it faster than a man who never moves.

Make the move while she's still inventing reasons to be near you.

Read more...

SW15

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Theres still some places where its cool to take women for a moderate price…..Applebees, chilis and Texas Roadhouse comes to mind.
In bigger cities, childless single men are not going to take childless single women to chain restaurants for early stage dates (dates 1-3).

Chain restaurants are more popular with established couples and families.

There are chain restaurants that do well with men. Twin Peaks (a breastaurant) has been doing well. Hooters is still around but hasn't done as well in the last 15 years.

Chili's was struggling for many years but seems to be doing well during the last 2-3 years.

https://www.cnn.com/2024/10/30/food...li's parent company,are going viral on TikTok.

 

Redwood

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In bigger cities, childless single men are not going to take childless single women to chain restaurants for early stage dates (dates 1-3).

Chain restaurants are more popular with established couples and families.

There are chain restaurants that do well with men. Twin Peaks (a breastaurant) has been doing well. Hooters is still around but hasn't done as well in the last 15 years.

Chili's was struggling for many years but seems to be doing well during the last 2-3 years.

https://www.cnn.com/2024/10/30/food/chilis-earnings/index.html#:~:text=Brinker International, Chili's parent company,are going viral on TikTok.

I'm shocked about Chili's uptick in business. Weren't there reports about them filing for bankruptcy?

Edit: My mistake, misinformation again...
 

SW15

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I'm shocked about Chili's uptick in business. Weren't there reports about them filing for bankruptcy?
Chili's was struggling throughout most of the 2010s. It's done better recently as they've focused on value and kept prices reasonable as fast food restaurants have gone up in price. It seems to be working well at the moment.
 

Redwood

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Chili's was struggling throughout most of the 2010s. It's done better recently as they've focused on value and kept prices reasonable as fast food restaurants have gone up in price. It seems to be working well at the moment.
Chili's is alot than TGIF's imo. I went there a couple of months back.
 

"Nervous Around Beautiful Women? There's a Rule for That"

I could talk to any woman I wasn't attracted to. Charming, funny, relaxed. Then a gorgeous woman looked my way and I'd become a sweating, babbling mess.

The fix took me years to find and ten minutes to learn. Nervousness and excitement are the same physical state — pounding heart, adrenaline, flushed face. Your brain just picks the label. And you can pick a better one.

Rule 16 shows you how. You feel the nerves, relabel them as excitement, and let that energy pour out as enthusiasm. Women notice the guy radiating it. They always do.

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MatureDJ

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There are chain restaurants that do well with men. Twin Peaks (a breastaurant) has been doing well. Hooters is still around but hasn't done as well in the last 15 years.
Yes, but a man is not going to take a chick to a breastaurant, LOL.
 

SW15

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Yes, but a man is not going to take a chick to a breastaurant, LOL.
Men don't tend to take established girlfriends/wives to Twin Peaks or Hooters.

There are plenty of established couples who go out to TGI Friday's, Chili's, or Applebee's together.

TGI Friday's is subpar to mediocre. Plenty of subpar to mediocre chains have gone out of business or scaled back a lot. Red Robin, Ruby Tuesday, and Bennigan's are examples of that. Red Lobster isn't doing well.
 

Redwood

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Men don't tend to take established girlfriends/wives to Twin Peaks or Hooters.

There are plenty of established couples who go out to TGI Friday's, Chili's, or Applebee's together.

TGI Friday's is subpar to mediocre. Plenty of subpar to mediocre chains have gone out of business or scaled back a lot. Red Robin, Ruby Tuesday, and Bennigan's are examples of that. Red Lobster isn't doing well.
I'm surprised it lasted longer than Joe's Crab Shack.
 

"I'm Not Looking for Anything Serious Right Now"

When a woman says it, guys hear a confession. A heads-up. A scheduling conflict.

Here's the translation: I don't feel anything. Right now. With you.

Watch what happens when a man triggers actual attraction. The busy career, the recent breakup, the "not in a place to date" — all of it evaporates instantly. The same woman who was guarding her freedom is suddenly free every night.

The "22 Rules" explain why. When the right switches flip, her timeline rearranges itself around you.

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