"So, What Do You Do for Fun?"

She asks it casually, mid-sip. And you feel the floor open up, because the honest answer is work, gym, and a couple shows you're half-watching.

Women rarely say this out loud, but a man with a life is attractive before he says a word. The guy who spent Saturday deep-sea fishing and came back with photos and a story — he walks in already interesting.

The "22 Rules" pushed me to build a life worth talking about. Turns out the fastest way to be interesting to women is to be interested in your own life first.

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Axe marketing: Appeal to the AFC

"You'll Never Feel READY to Walk Over"

Next Monday you'll feel more confident. After the gym you'll feel more confident. After one more drink you'll feel more confident. After you get a better haircut, a better jacket, a better job.

You've been "getting ready" for two years.

She's standing ten feet away right now. She'll be gone in four minutes. No amount of preparation will manufacture the courage that only comes from moving your feet.

Walk over. Stumble through the first sentence. Let it be clumsy. Let it be imperfect. You will feel more alive in those ten seconds than you have all month.

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Von_S

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Hahah AXE is selling some pure Captain-save-a-ho sh!t right there. This is like AFC 101
 

jhl

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I was talking to my friend's daughter in high school one time and somehow we got into a conversation about an axe commercial showing girls swarming over a guy who sprayed the deodorant.

After that commercial I heard that every HS guy would spray and entire can of it every day and it would cause a stench in the entire school that wouldn't go away LOL. That was some funny sh*t.
 

goodfoot

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jhl said:
I was talking to my friend's daughter in high school one time and somehow we got into a conversation about an axe commercial showing girls swarming over a guy who sprayed the deodorant.

After that commercial I heard that every HS guy would spray and entire can of it every day and it would cause a stench in the entire school that wouldn't go away LOL. That was some funny sh*t.
You mean they did it as a joke or they were really trying to get chicks?
 

Upside

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In high school kids would spray half a can all over themselves rather than a simple three minute shower. When I was an upperclassman, my very first class of the day was gym class (P.E. classes are mandatory in my state) and if I didn't shower I would probably stink and feel like crap all day and the axe kids reeked of a combination of axe/sweat.
 

"She Made Her Decision Before You Finished Your Sentence"

Three seconds. That's how long it took. Your shoes. Your posture. The way you held your drink. Whether you looked at the floor or looked at her.

She already filed you away. Interesting. Boring. Safe. Bold. Before you even opened your mouth.

Everything you say after that is just her confirming what she already decided.

So stop rehearsing lines. Fix the first three seconds. Stand tall. Look up. Smile like you mean it. Walk like you belong wherever you're standing.

The words come later. The impression comes first.

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