It's definitely a chicken and egg thing with PUA and male sexual choice, not just some double standard PUAs enforce or expect. If most women behaved consistently and honestly with half decent judgment early on in their sexual lives and into their 20s, didn't have unrealistic expectations of sex, relationships and marriage, and weren't so hypergamous generally, there would be far fewer PUAs/players out there, or even non-PUA men who have merely learned the ropes, because the distribution of women would be more even among the pool, relationships would last longer due to fewer "upgrades" by women.
As it is they are extremely inconsistent and have a privileged attitude about their worth in the dating/mating market starting in HS when they are all looking for college or just older men and going from there. They will sit around rejecting normal men in their rational range over and over while choosing badly otherwise. I remember being -extremely- frustrated and angry when that age at how things worked. I was an alpha male "natural" at the time who was getting female attention and sex, but not getting anything resembling even basic control of the process, and was constantly getting "upgraded" and GIGSed out of relationships that were fine otherwise due to hypergamous female nature. It was like throwing darts blindfolded and then having the darts hop out of the board arbitrarily when they happened to hit it.
Average men learn that they have to -work- hard to have any degree of control over their sexual lives because that's the world women dictate to them/us. If nothing else from this long post, take that. It's almost never that they weren't getting "enough" leg, but were getting no response or attention from women in their rational range whatsoever, or at least no control as in my case. Then when the work is done, and it starts paying off, of course a shrill chorus of blameshifters is right there to keep blaming men while allowing women infinite free passes for their behavior. "How dare he elevate himself anywhere near the degree of sexual choice and control we as women have! There must simply be something very wrong with that! Let's twist and distort this into some fake double standard to rationalize our slvtty ways!"
After a certain point of experience, we have all sat across the table from many women who are very obviously playing us for "traditional courtship attention and resources" while doing whatever the hell they want otherwise. Every man who has dated enough has kissed a mouth that had another man's semen in it within 24 (or even 8) hours. Every man has also been the depositor of said semen right before she goes out with the "good guy she met at the fundraiser." Once we realize this is going on, it's the good old stages of grief at first, anger, feelings of remorse, not giving a sh-t, then moving past it to a new conception of how male/female relations really work.
Trying to lay that enlightenment process on men alone as some "double standard" is dishonest and unfair.
Sorry for the ramble, lazy on Saturday waiting to go help a friend change tires on a trailer funfun. To enlarge on what Danger posted, be very careful about accepting "rules" that pop culture wants to lay on men. If you look at them objectively, it's not too hard to see that all these "rules" are on men and none at all on women. Don't allow yourself to be tricked into playing that game, it's rigged.