What happened Alpha Male PuA theory/advice??

[Cheeky_James]

what happened Alpha Male theory / Behaviour tips that were part of the Game/PUA teachings?

Alpha Male seems to have morphed into Chad and obsession with Chad (and looks maxxing to be like Chad.)

they are different tho.

why we no use Alpha /Beta terms no more n sh1t…??!

it’s the most useful part of Game and pickup ime,
The bit that moves the needle .
Anyone else agree or nah.

Recommended courses welcome
CJ

 

[Gamisch]

Because times have changed.

Besides that, time does what time does best: reveal truths and removing masks. Rollo was praised for writing that book but meanwhile he couldn't back up his own theories as he been married. What does he know about the virent daying game? Nothing! On paper everything can be great, but putting it in practice is a completely different animal.



Most men had a ten +year run . In that time they've been in and out relationships, taken to the cleaners by multiple women, divorced-graped. So it started out great but TIME revealed its a losing strategy .

Nowadays a man is better off by playing the LONG and difficult game; evolving 360 instead of one specific direction. You cant do pua shyte if you're life is a mess because eventually you'll bring in more chaos by being a charlatan around women.

 

[Cheeky_James]

So women are no longer attracted to Alpha traits and Dominance traits ? I find that hard to believe tbh.

that’s primal evergreen stuff.

 

[Solomon]

I think the main difference is guys today are way less focused on trying to “act alpha” like the old PUA crowd was. Not because confidence, leadership, assertiveness, social skills, etc. suddenly stopped mattering, but because looksmaxxing and blackpill type spaces pushed the idea that looks matter more than all of that, especially now with dating apps where your face and body are basically the first screening process.

So the focus changed. Back then it was more about learning game and becoming more attractive through behavior. Now a lot of guys are more focused on gym, hair, skin, style, jawline, body fat, whatever, because they think being attractive gets you further than trying to copy some alpha persona. You still need the other traits, but the priority now is way more on looks.

 

[zekko]

I think the main difference is guys today are way less focused on trying to “act alpha” like the old PUA crowd was. Not because confidence, leadership, assertiveness, social skills, etc. suddenly stopped mattering, but because looksmaxxing and blackpill type spaces pushed the idea that looks matter more than all of that, especially now with dating apps where your face and body are basically the first screening process.

So the focus changed. Back then it was more about learning game and becoming more attractive through behavior. Now a lot of guys are more focused on gym, hair, skin, style, jawline, body fat, whatever, because they think being attractive gets you further than trying to copy some alpha persona. You still need the other traits, but the priority now is way more on looks.

Back then, I remember clearly a lot of PUA gurus would tell you "Looks don't matter, they really don't". I thought at the time this was part of the business model to reel guys in. I recall some guys here would flat out ridicule you if you thought looks mattered. But I think time has shown that wasn't true.

 

[tksniper]

I used to be a PUA guru once upon a time. Being a PUA is like working in sales. There are universal principles that attract and repel people. However the learning curve is steep and the target has to be worth it. In sales you can potentially make millions. With women, most are attention wh0ring NPC’s these days and aren’t worth the effort to learn game principles.

For many guys, the effort that it takes to learn game just isn’t worth it. They’d rather just go to the gym and work on themselves. If women come, great. If not, at least they are living a fulfilled life.

And believe it or not, a lot of men who have given up on women have turned gay/bi because it’s so widely accepted nowadays.

What changed isn’t the game. What changed was women. There was a time in our society that women were the real seducers. Nowadays women think staring at you through reflections and talking to every one in the room besides you is “flirting.”

In truth, the amount of low value attention wh0ring women greatly outnumber good women so most guys don’t bother anymore. And men used to cross oceans for women!

And you can blame social media for this phenomenon of low value attention leeching females that have nothing of feminine substance to offer.

 

[itouchyou]

Looks always mattered. Hell, back in college like 15 years ago my buddy was looks maxing.

Difference is, he was doing that while also being alpha.

If you're just looks maxing but otherwise have no edge, you're just going to come off as effeminate/weak.

Women's biology doesn't lie, they want leaders/dominance.



And on a side note, the masculinity has been completely sucked out of the west. I work with people 15 years younger and these guys are completely brainwashed into being pussies too scared to have opinions separate from the status quo.

 

[Gamisch]

So women are no longer attracted to Alpha traits and Dominance traits ? I find that hard to believe tbh.

that’s primal evergreen stuff.

Women are DEFINITELY attracted to alpha men. More than ever!

The title is misleading because It combined alpha and pua, while the two aren't really connected. Matter of fact, its takes a beta man who desperately needs change to even dip his toes into pua theory. I my culture EVERY man does cold approaches from age 13.

It's more a necessity for men who believed the bluepill agenda would be status qou, and modern dating completely messed that up. Now suddenly 65% of men dont get any.

Men who are 30 + some even 40 or 50cant wait till f@ucking gta 6 comes out... a video thats more than 20 years old!!!! They still playing video games, relying on online dating being fat ,broke, hoping another man who does entrepreneurial shyte will carry them ect ect. Men are b1tches. So the alpha stands out like never before.

Women might even go for the beta due to family/ social pressure, but eventually they won't be able to resist the alpha when he shows up...

Pua on the other hand...pua is dead. Women dont NEED PUA to get their needs met and it shows. However, If a man plays the number game he will get women via pua as it statistically just a matter of time. But even then I advice against it. That time is better spent elsewhere IMO

 

[The Duke]

What changed isn’t the game. What changed was women. There was a time in our society that women were the real seducers. Nowadays women think staring at you through reflections and talking to every one in the room besides you is “flirting.”

When you say "women were the real seducers", what do you mean by this? Do you mean they charmed men into sleeping with them? They used sex appeal and body language to seduce men? Flirtatious?

What years were women seducers?

I agree with you that they sure don't put forth much effort these days and most of them are attention wh0res.

 

[CornbreadFed]

It was a scam. It’s easier to pitch to a struggling guy that he can get better with women if he acts alpha and lifts a bunch of weights than tell him to emulate Pete Davidson or Chris Brown.

 

[The Duke]

One thing I see that has changed is social skills. The old PUA way was more about mental tricks, demonstrating value, engagment, kino, and a little psychology thrown in there although sometimes pseudo-psychology. They were selling a package that required you to engage socially.

These days, a lot of people don't want to be social. They don't go to bars as much, they prefer talking behind a screen, they don't like to go into restaurants to eat, etc.

So what gets sold is what the market will buy. You aren't going to sell a social game package these days when people don't want to communicate or hang out in groups.

But you can sell a more visual game package. Hence the reason they say, looksmax, gym max, etc.

The truth is, it all matters. Neither is right or wrong. There are pro's and con's to all of it. It all requires an investment.

My opinion is the "looksmax" game being pitched is pretty feminine. It goes along with what women do. No wonder we have a bunch of testosterone deprived boys that aren't very masculine and women don't want to date them.

 

[CornbreadFed]

My opinion is the "looksmax" game being pitched is pretty feminine. It goes along with what women do. No wonder we have a bunch of testosterone deprived boys that aren't very masculine and women don't want to date them.

Let's be honest, society doesn't reward you for being masculine. Masculinity is just a losing sales pitch for men. The men extracting the most value from society have stronger feminine traits than masculine ones. No matter how alpha male you act, you are subject to an employer and the state.

 

[Cheeky_James]

I still regard some of the courses I’ve collected from the old PUA days , they were released pre the boom/heyday of 2008 onward afaik nit by the PUA ‘Gurus’.

One in particular
John Alexander- “how to be the alpha male women love “
It has the mindset of how to look at women and the pickup interaction/flirting
And a very useful section titled ‘
15 beta male behaviours to eliminate and immediately score’

this is great as it makes a guy look at all the unattractive signals he may be putting out , eliminate and replace . The obvious ‘tells’ of Beta.

Others
Carlos Xumas - Alpha Male courses
David X - some of , his attitudes and his voice
Brent Smith - mindset and chase dynamics

older related lit that’s very good

David Glover -No More Mr Nice Guy (understanding the NiceGuy Syndrome psychology and origins ) excellent book

FJ Shark - how to be the jerk women love

Resources like this are still valid and useful imo.

I’d rate Glovers NiceGuy book and John Alexander’s audio course as a solid catch-all type material for any guy in 2026 tbh still ,
Great stuff.

 

[Cheeky_James]

Let's be honest, society doesn't reward you for being masculine. Masculinity is just a losing sales pitch for men. The men extracting the most value from society have stronger feminine traits than masculine ones. No matter how alpha male you act, you are subject to an employer and the state.

I’d agree w @The Duke .
I joined a LooksMaxxing forum recently to have a look. It’s crazy the micro-levels of what these guys are discussing re Looks.
There’s a megapost on ‘MakeupMaxxing’ - how to highlight cheekbones etc with make up.

Then there’s .lip fillers, cheek fillers, hair surgery, jaw surgeries, eye surgeries even leg lengthening surgery …wild.

I’d disagree over the alpha behaviour.
If a woman is presented with 2 guys similar in looks ,she will pick the guy w the dominant alpha traits vs the beta traits.

 

[tksniper]

When you say "women were the real seducers", what do you mean by this? Do you mean they charmed men into sleeping with them? They used sex appeal and body language to seduce men? Flirtatious?

What years were women seducers?

I agree with you that they sure don't put forth much effort these days and most of them are attention wh0res.

All you have to do is look at history. Men have always been the gatekeeper to riches. They call it the “ big boys club”. In some countries, families would sacrifice their daughters in hopes that she will marry into a wealthy family. But with modern day feminism and the government being “sugar daddy” to women, this is no longer the case. They don’t need us for survival anymore so they no longer have to seduce us. But they still need us for attention and validation.

On planet Earth, attention, validation, and riches has always been more important than love. Humans are egocentric creatures.

Nowadays women can achieve riches without men. All they need for us now is for attention and validation. That was solved with social media. Maybe 10% of women still wants genuine love. That’s why 90% of females aren’t worth it.

 

[CornbreadFed]

I’d disagree over the alpha behaviour.
If a woman is presented with 2 guys similar in looks ,she will pick the guy w the dominant alpha traits vs the beta traits.

Depends on what you call dominant alpha traits & beta traits?

 

[Cheeky_James]

All you have to do is look at history. Men have always been the gatekeeper to riches. They call it the “ big boys club”. In some countries, families would sacrifice their daughters in hopes that she will marry into a wealthy family. But with modern day feminism and the government being “sugar daddy” to women, this is no longer the case. They don’t need us for survival anymore so they no longer have to seduce us. But they still need us for attention and validation.

On planet Earth, attention, validation, and riches has always been more important than love. Humans are egocentric creatures.

Nowadays women can achieve riches without men. All they need for us now is for attention and validation. That was solved with social media. Maybe 10% of women still wants genuine love. That’s why 90% of females aren’t worth it.

hmmm. Disagree w attention and validation.
Women earn similar money now true .
But a woman still needs a man for safety, for physical protection, (as they always have)

and also for finance pooling/finance building as a couple to by a home. And obviously, hopefully to reproduce. Altho IVF is eroding that now also.

best strategy for modern male is to Gym-Maxx and Protector-Maxx himself I reckon, and work on developing or projecting Alpha Traits.
women still do need that and will respond to that.

I can see tho, how social media , online dating and OnlyFans has completely changed the landscape with women tho , from watching BO content and the data within. Looks cooked atm,

 

[CornbreadFed]

Nowadays women can achieve riches without men. All they need for us now is for attention and validation. That was solved with social media. Maybe 10% of women still wants genuine love. That’s why 90% of females aren’t worth it.

If your woman is working, there is nothing a man can do to out-alpha her boss.

 

[Cheeky_James]

Depends on what you call dominant alpha traits?

well DATs are the same as ever,
It’s a primal evolutionary thing.
they haven’t changed?

in sequence , re behaviours I would list them as

Looks
-Dominant /High Status Dress and Presentation (sharply dressed and groomed )

- Dominant physical frame re body : fit , strong, muscular etc

Behaviour ***
-Dominant Eye Contact
- Dominant Voice
- Dominant body language in the interaction
- Dominant conversational style / frame control
- Dominant strategy : ‘ a man with a plan ‘ and who is leading

there may be other lil bits I’ve left out
But that’s about the fundamental stuff of Alpha Traits
This man could also be described as “highly assertive” or “very confident”

 

[tksniper]

hmmm. Disagree w attention and validation.
Women earn similar money now true .
But a woman still needs a man for safety, for physical protection, (as they always have)

and also for finance pooling/finance building as a couple to by a home. And obviously, hopefully to reproduce. Altho IVF is eroding that now also.

best strategy for modern male is to Gym-Maxx and Protector-Maxx himself I reckon, and work on developing or projecting Alpha Traits.
women still do need that and will respond to that.

I can see tho, how social media , online dating and OnlyFans has completely changed the landscape with women tho , from watching BO content and the data within. Looks cooked atm,

This has not been my observation at all. Countless women go jogging at 5am and get kidnapped and raped. Or walk into the wrong car that they thought was their uber and go missing. Most women nowadays act like they live on cloud nine and are totally oblivious to the dangers of the world. Sure, if a woman lived in a third world country, she might look for protection. Maybe that’s why so many American men go to south east Asia to find love.