Good looks needs to be backed up by presentation
I actually have first-hand experience with th importance of presentation, or adopting the right persona.
I'm considered by most of my friends and acquaintances, both male and female, as a good looking guy. I take good care of myself, dress well, and I'm in really good shape.
When I worked at a night club doing security, I dated quite a few girls. Most of them approached me, based on appearances and I guess the status I had as security. I had mixed results with them, to tell you the truth. When I started following the concepts presented here, the pieces of the puzzle began to fall into place.
With the extra hot girls, I tended to be more accomodating. With the ones I didn't care as much for, I'd be more indifferent and bust on them more. Funny enough, being accomodating actually cost me the girl in just about every case, while indifference and ****iness actually put me in the awkward position of having to "beat the dogs off with a stick", so to speak.
One particular case was very illuminating to me. One of the girls I went out with was a real b*tch, and didn't bother filtering her thoughts before they came out of her mouth. She actually told me
"You know, you're hot, but I really liked you because you were ****y. But now I know you're really a nice guy. You're too nice for me, you're more like a brother."
So there you have it.