Do you feel the company is solid? I am guessing it is Cisco, Sytec or another type tech stock, they have all been pushing leverages recently. I have several options out there myself and many seem about as valuable as bird cage liner today with the recent market dip.
My understanding of LEVERAGING based on my current options:
Leveraging basically gives you the right to buy or sell WITHOUT obligation. I believe you can leverage no more then you already own. If you have 100 options and leverage them to BUY or SELL a 100 then you have basically just earned the right to do so.
If you leverage to BUY 100, (called 'CALL' optioning) then the company can forecast you doing so and base purposed budgets on your 'promise'.
If you leverage to SELL 100, (called 'PULL' optioning) then the company can plan ahead for the decrease.
This allows them a "crystal ball" for their future so to speak and YOU a reserved place to wiggle your options as needed.
Leveraging never obligates you to do anything, it just gives you the RIGHT to when you are ready. It also can put you in as a more loyal options (holder) position and you will become valued to them. This value earns you tips, forecasts, notifications of developments, etc... long before folks like me, who just hit and miss the market, will ever know.
I have an idea that your friend wants you to hold on for the brighter days ahead - makes since. Is your friend affiliated with this company? Inside info is a big "no-no" so his tips may be hints to keep things on the up and up.
KNOW THIS: Leveraging is a big hit word right now in the market, it is taking on various definitions and sometimes in better defined by the type of option it is. Leverages in food and mercantile can be different then entertainment or energy leverages and still different in trades or foreign goods.
Your bank employs investment advisors; as an account holder you are entitled to their services free of charge. Also, places like Raymond James, Charles Schwab and other investment companies almost always have free advisors on staff to explain things and keep you up to date.
Investing through THEM now and give you HUGE benefits later in life. I know it is far fetched, but should you be a father one day, you can do prepaid college funds, braces and many other services for a FRACTION of the cost. We just set two college funds in motion for relatives of ours that are fully debt protected and will put them through an Ivy League school for a mere 5 grand invested now.
As far as long term vs Short term; your friend maybe talking about LEAP's. I am clueless on exactly how LEAK's work but you can google and read up on it. They are becoming more popular and until they make the LEAK's for Dummies books, I am not even going to try.
Use your free resources available!