According to Brehm (1966), we need to believe that we have
freedom of choice. When we believe that this is not the case
and when we believe that we are entitled to freedom, we
experience reactance, an unpleasant emotional state. To
reduce it, and restore the sense of freedom, we disobey.
freedom of choice. When we believe that this is not the case
and when we believe that we are entitled to freedom, we
experience reactance, an unpleasant emotional state. To
reduce it, and restore the sense of freedom, we disobey.
