How to Market a Website

[Oxide]

Since when are you telling me what to do?

Lighten up Francis.

 

[Gimple]

Lighten up Francis.

I love it when a person holds others responsible for their (that person's) own faults.

 

[Curt123]

By Optimize your content for search engines. Search Engine Optimization (SEO) is an important factor for improving your site's visibility. It involves ensuring that the content on your site matches potential search terms. Common SEO targets are article and page titles, image descriptions.

 

[CrimsonPanther]

Gimple, are you "special"?

good luck with your attitude i also own a web developement and marketing company, and i had a ton of your kind coming to us for advice. the result: some of them find a good workhorse of an employee who basically carries the company on his back, or they fail. the majority fails.

one of the best qualities of a man oriented to success is the ability to learn from EVERYTHING. there are no useless answers. the second is humility, because arrogance is one of the biggest obstacles to learning and evolving.

good luck!

 

[Gimple]

one of the best qualities of a man oriented to success is the ability to learn from EVERYTHING. there are no useless answers.

I disagree. Does a man have to commit a crime and serve a sentence in jail so he can learn from his mistakes, or is it better to remain inside the law and avoid the known consequences?

There are useless answers, just as there are useless paths and wasted efforts. Following some answers from the wrong sources can set a man back years.

The second is humility, because arrogance is one of the biggest obstacles to learning and evolving.

What you call arrogance, I call deliberation and being selective. And what you call humility, I call foolishness.

Would someone who wants to be middle-class take advice from the poor? And would someone who wants to be upper-class take advice from the middle-class? For don't each have their own approach, with varying results, according to their class?

Don't the smart ones in the middle-class say, "Live below your means. Be frugal", but don't the wealthy say, "Stop putting your time into a job! Create or accumulate passive income generating assets!"

I want to be wealthy, so why would I take advice or even, god forbid, "commands" from just anyone whom I haven't first qualified?

I've recently befriended one of the -- if not the richest men in my city. I'll take advice from him, even though he made it down a different avenue than I plan to. I'm acquainted with a blogger who made his millions online. I'll definitely take advice from him. But some random guy who doesn't even run his own business or have a portfolio of assets, and who clearly shows his ignorance by the advice he gives, no thanks.

I certainly have my moments of foolishness, but this isn't one of them.

This has reference to some of others in this thread, but YOU may be different from the rest -- as you said you actually OWN and RUN a web development and marketing company. And yet I see no advice related to my OP. Instead, all you've done is rebuked me for having a little bit of wisdom.

So won't you take a little time to tell me about how you started your business, how you marketed it and got your customer-base, and what you generate each month in passive income (in relation to where you started)?

 

[taiyuu_otoko]

Here's how. You can either spend money or you can spend time. No way around that.

Spend money with PPC or other advertising.

Spend time by writing valuable content that will rank in Google related to your business. Make videos, web 2.0 blogs, ANYTHING that people will read and then come on over to your site. This takes TIME. Lots of TIME.

Otherwise you could do it hire somebody.

Choose one, and focus on that. Plan on maxing out your credit cards, or plan on spending a few HOURS a day learning enough about your market to create valuable, interesting content (videos, articles, infographics) etc.

GUESS WHAT? Neither method is guaranteed. You may spend a lot of time, or a lot of money and NOT MAKE A NICKEL.

This is why few people choose to be an entrepreneur. IT'S VERY RISKY.

The internet is filled with clowns who want to make money without time, money or effort.

IMPOSSIBLE.

Lighten up Francis.

Anybody touch me or my stuff, I'll kill ya.

 

[Gimple]

Here's how. You can either spend money or you can spend time. No way around that.

Where did I say I wasn't already doing this? I've already worked up to 100s of members. But I want 1000s or more.

Spend money with PPC or other advertising.

It seems you didn't read the entire thread. PPC is not a good match for my niche and product. Imagaine Facebook or LinkedIn advertising on Google. I could be wrong. Maybe they did. But it seems like a bit of disconnect.

Spend time by writing valuable content that will rank in Google related to your business. Make videos, web 2.0 blogs, ANYTHING that people will read and then come on over to your site. This takes TIME. Lots of TIME.

Again, I think you missed reading the entire thread. It's not a site made up of "content", but "profiles". Think the same idea as a dating service. I doubt if any attract people by running their own blog or vlog.

GUESS WHAT? Neither method is guaranteed. You may spend a lot of time, or a lot of money and NOT MAKE A NICKEL.

This is why few people choose to be an entrepreneur. IT'S VERY RISKY.

I call that over-cautious. You may say it's realistic. But I don't see where you ALSO mentioned that 10,000s make millions online every year. You also failed to consider that I've made just a little more than a nickel online already.

Anybody touch me or my stuff, I'll kill ya.

Nah, that's taking it a bit far. Maybe just cut off a hand or two.

You still holding a grudge 'cause I busted your balls for losing your cool about killing all the heathens a few months back, by an chance?

 

[guru1000]

Gimple, you are a poor communicator. Even written language can prognosticate an entrepreneur's ensuing success or failure. You close all doors before allowing them to open. Accordingly, you will fail.

Good luck to you and I hope your thinking evolves.

 

[Gimple]

Gimple, you are a poor communicator.

Why, because I carefully weigh and question the advice I receive?

Aren't you aware that men who know where they're going and how to get there are often mistaken for being obstinate?

Even written language can prognosticate an entrepreneur's ensuing success or failure. You close all doors before allowing them to open. Accordingly, you will fail.

I hope you're still around in four years. I'll PM you then and show you how wrong you were.

 

[taiyuu_otoko]

You still holding a grudge 'cause I busted your balls for losing your cool about killing all the heathens a few months back, by an chance?

I totally forgot about that. I seem to recall you misinterpreted that post, and then responded to your own misinterpretation.

The methods outlined are pretty much the only ways to promote an online business. Inbound marketing or advertising. You seem to want some super secret ninja method that everybody knows that nobody wants to tell you.

Some method that will give you ten times your users without needing to spend a nickel or lift a finger. (BTW, those two are not meant to be taken literally. Don't write a rant about how you've already spent more than a nickel...).

Everybody is doing their best to try and help you and your doing your best to tell us all we're idiots for not understanding your question.

Seriously dude, you have a website. There's only three ways people come to websites.

1) Advertising

2) Search Engines

3) Clicking on a link somewhere else

--------------

1) lot of money. PPC, banner ads, retargeting, facebook, CPA, etc

2) takes a lot of time OR a lot of money. Buidling backlinks etc

3) takes a lot of time OR a lot of money - content marketing

You could do something smart instead of yelling at people in a forum on dating and reverse engineer your competition, or maybe spend some time in an actual forum filled with people who know more about this stuff (sitepoint, etc)

Or you could keep spending time here imagining we're still angry about some forgotten post about a misunderstanding about some dead heathens or chopped offed hands or other misunderstood movie quotes.

Seriously Francis, lighten up.

 

[backbreaker]

If there is one thing I've learned over the last 12 years it's that the road to success in business, is a road one must travel themselves. There are no short cuts, there are no passes. There is no instagram photo or self help book in the world that can or will mentally prepare you for the realities of business. There is not a youtube video out there or an internet guru that will show you how to deal with having to decide rather to eat lol or pay marketing money. Rather or not to buy glasses or contacts becuase you're blind as **** or to renew your website hosting bill. You have 100 dollars somehow and you're going mad do you take the 100 dollars and treat yourself to a deserved night of entertainment or do you put the 100 dollars into PPC marketing?


One of my fav posters here if not my fav poster is Warrior74 becuase he shows the realities of someone wanting to start a business, to someone starting a business, to slowly over time seeing the realities of business ownership and in some cases realities of life itself.



Business is war. It's a war of attrition. You're either cut out for it, or you're not. Not a lot of people are. Not a lot of people have the patience, the will and the mental fortitude for enduring the hardships that come along with starting a business.


Only YOU have your best interest in mind. YOU have to figure out what's best for YOU. There are no short cuts. Only YOU know your business and if you don't, you have bigger problems.


Along the path to success, you pick up nuggets wherever you can find them. My ****ing wife, who wouldn't know the first thing about how to run a business taught me one of the most important lessons I ever learned; how to be constant, everyday, not work my ass off for 16 hours then spend 2 days resting. How to get up and work 5-6 days a week 10-12 hours a day at a steady pace, everyday. My best friend, a 28 year old female taught me to learn how to delegate **** so that i an spend my time doing more important **** rather than micromanaging everyone and everything. It took 3 years of bumping my head, being homeless, being broke, being fat lol to learn that **** is not ever as bad as it seems nor is it ever as good as it seems, and if something doesn't work, learn from it and try again until it does.


I've said it before, I'm smart ,I'm not dumb but i doubt I'm mentally smarter than everyone on this forum. I will also bet you that I'm mentally tougher than most on this forum. I don't give 2 ****s about being rejected in anything. I'm going to keep trying until I get what I want. If I set my mind out to do something, I'm going to keep at it, until i get it, no matter how long it takes, no matter how many setbacks I have to endure and no matter what personal sacrifices I have to make. That type of mental fortitude is not picked up from an internet marketing guru or a self help book, it comes from 10 years being on the "battlefield" and having the battle scars to prove it. There is nothing that can happen to me toady that hasn't happened to me before, nothing you can throw at me that will seriously phase me and nothing that is going to stop me from pressing forward.



You're not going to become successful becuase you found some great internet marketing strategy that someone else hasn't yet found. You aren't going to become successful becuase your website is just that much better than everyone elses. The successful people are the ones that can stick it out for however long it takes until you break through.

 

[Tenacity]

Backbreaker,

Awesome freaking post man!!

 

[Tenacity]

Gimple comes off as just obnoxious. I laid out everything he needs to know in relation to marketing his site. Every piece of advice people have given him here, he responds talking shyt about the advice saying it's not what he was specifically looking for...as if somebody is going to give him a secret recipe sauce on getting 25k YouTube subscribers, 50k blog followers, and 200k people subscribed to his email newsletter.

The only thing people (as well as books, mentors, teachers, etc.) can give you is information on the tools and mediums to make it happen. The strategic planning on HOW to use these tools and mediums to produce traffic, subscribers, revenues and profits, is going to have to come from YOU and only YOU.

That's what makes YOU an entrepreneur and not an employee, it's your strategic understanding of HOW to start and grow a business. If you don't have that within you or can't make that work, then you aren't an entrepreneur, go work for someone else.

 

[AAAgent]

I'm actually in digital marketing....though im not a media guy and don't run the campaigns (media managers do), i just sell our services. i do however understand the basics of setting up your own adwords account and running ppc(pay-per-click) programs. That's an easy way to get qualified traffic to your site. You're basically spending money to show up at the top of the search engine for keywords that YOU think your customers will be typing in when searching for your product. Then, if they search for that term, your ad will pop-up and if they click on it, then you pay. PPC/Paid search is the easiest way to drive qualified traffic to your site. Although you may not want to spend money on advertising, PPC is well worth it and you can even start small scale. It's a pay per click type of cost and you determine the keywords that you'd like your ad to show up for. Assuming you're not an idiot and you select relevant keywords to show up for, and if they click on your ad after they run a search for that keyword, it will be relevant and somewhat qualified traffic your driving and that is when you pay (you don't pay if they see it but don't click). Not just random joe's on the web. You can try $100 a week or month.

You can also try SEO. Just learn the basics online as there are step by step tutorials that teach you this. The display ads generally require minimum advertising spend per month, so that's not a good avenue unless you have large pockets. Affiliate marketing is also an option once you're more established.

As most of the web traffic is controlled/monitored by google, you'll have to learn to follow their policies, which all revolve around making google the best search engine. The way they stay the best search engine is if they provide the best user experience for their users so they keep coming back to use google. The way google does that is by setting up a ranking system using SEO for anyone that wants to be searchable through google's search engine. They'll rank your site depending on the category you fall under to see how user friendly and relevant it will be to the user who is searching for it. Then they rank your page against the other pages and that's where you fall under. You do that by making sure each and every page has relevant and different meta descriptions, meta keywords, etc.

doing simple stuff like this will move you closer to the top of the front page for relevant search terms and will bring in organic traffic. Even if you don't make it to the front (if there's tons of competitors), it's still a good idea to do this as it makes it a user friendly experience and won't deter visitors from coming back.

I not only sell these services to larger corporations but im also building my own E-Commerce site selling vapes which im marketing for and I need to do alot of SEO because Google doesn't allow the advertisements of tobacco related products.

Unconventional methods are reaching out to bloggers/youtubers in your industry to give them trial access or a free product and have them review it. Their audience will absorb the content and potentially check it out. Hope this helps.

 

[AAAgent]

In addition, to piggyback on Taiyuu, content marketing is huge and that alone can drive a ton of traffic to your site.

Just have a blog section setup and write articles that people who are interested in your product would like to know or would search for. For my Vapes business where I sell vapes and accessories for Vapes, articles would be.....

The best starter kits for new vape users

How to properly clean your vape

The pros and cons of vaping

All about vapes for noobies


I wasn't really a believer in this stuff but I have been to advertising conference where other agencies have shown how they only use content marketing to generate sales. It's surprising actually and apparently very effective.