Not to pick on anyone but two of the worst beliefs in the world lie one post above me.
1) Women get approached all the time. In the context of bars or oggling men (who at most do a cat call from a moving vehicle), yes, women get approached by slobbering idiots there quite often. However, the reality is that many women do not enjoy hanging out in bars and do not do so. Many women who do go to bars go with their college or professional friends to lower key places where approaches are less common. The sad truth is so many women are desperate to meet even a halfway suitable mate. They have careers, houses, cars, everything but the man at their side. The most desperate guys simply do not know enough women to realize this and thus have a skewed version of reality where they believe these are the problems of men only, when in reality women have it about as bad.
2) You have to be "better" than the imaginary mass of men who approach the woman daily. O boy, this one really sets a guy up for failure. Now, you're likely to start trying all sorts of pickup advice, defensive behaviors, and the fake personality routine. All of this stems from a paranoia that women are a scarce resource and that you have to do something dramatic in order to be at head of the queue. Fact is women are very plentiful resource and we can afford to be a little choosey ourselves.
In my mind "the game" for the average joe is getting closer to seeing reality. The desperate guys almost always have a version of reality where women are all powerful and have few, if any, of the problems men have. The reality however is quite different. Knowing this can really help a guy hone in on his target audience.