What do you think about a HB 8 who has a boyfriend, still thinks about her ex-boyfriend (and make out with him sometimes) and have a crush on another guy (that's me)? Does the words "attention *****" came to your mind too? 
When a woman says it, guys hear a confession. A heads-up. A scheduling conflict.
Here's the translation: I don't feel anything. Right now. With you.
Watch what happens when a man triggers actual attraction. The busy career, the recent breakup, the "not in a place to date" — all of it evaporates instantly. The same woman who was guarding her freedom is suddenly free every night.
The "22 Rules" explain why. When the right switches flip, her timeline rearranges itself around you.