Originally posted by PVSSY-EATER
Okay......I have done searches on the topic of sales, but I cannot find anybody that actually breaks down...HOW TO SELL. Like how to speak and should you just let the customer talk and so on...if anybody knows anything about sales, please, talk to me.....
How you sell:
- You become interested in the buyer.
- You look at the buyer in the eyes and pay attention.
- Depending on the product being sold, your voice tone will vary. If it's a more private thing (ie; condoms) you should speak in a more monotone voice. Like your good doctor. If it's a luxury-like thing (ie; watches) you should speak with more enthusiasm. Again, this depends on what you specialize in selling.
- You should personally take the buyer to the product that the buyer wants.
- You become interested in the buyer.
- You use the word YOU, not I. Example, "how can I help YOU?"; "YOU need something sir/ma'am?"; "maybe YOU should try these/that out before YOU make any purchase?"; "sir/ma'am is there something YOU'RE looking for?"
- You become interested in the buyer.
- Listen.
I use YOU often. I create rapport in conversations with YOU. YOU creates a feeling of importance. YOU center the buyer as the center of attention.
If you see a product, the advertisement helps a lot by saying YOU often, another example:
Ever find these in
YOUR spouse?
YOUR children?
Even
YOUR co-workers and boss?
How about
YOURSELF?
YOU can always...
With YOU, it is much easier to relate.
I also emphasize being interested in the buyer because it creates the environment.
If let's say a buyer ask you where the condom section is, if you just say "in section 5", if he can't find it, he'll be less interested in buying and may look elsewhere.
If let's say a buyer ask you and you show him where the condoms are. You are showing him that you are interested. When you get to the condom, he will more than likely to thank you and take it to the counter.
When you are also interested in the buyer, you use the pronoun you more often. You may even share experience with the buyer and he'll think you're really listening. And you are because you're interested in the buyer and what he has to say and want.
Good is he who knows how to use his words.
Like seduction, like selling.
Notice the YOUs. You got it? You sure?
