Rollo Tomassi
Master Don Juan
No we covered that with the computer program. Each archetype was presented in a random order.
She calls you when her car breaks down. When she needs help moving. When some guy she's actually dating treats her badly.
You're the listener. The reliable one. The guy who would treat her so much better, if she'd just open her eyes.
She won't. You trained her to see you as the low-effort option — the friend who requires zero risk and zero investment. Every favor dug the hole deeper.
The "22 Rules" break the pattern. You'll stop auditioning for a role she already cast and become the man she chases instead. It starts with Rule 1.
You paid for dinner. You drove. You said "whatever you want is fine" every single time. All the effort, no expectations.
And she left anyway — probably for a guy who makes her pick up the pizza.
Painful. Also predictable. Her mind quietly concludes that anything requiring zero effort from her is worth exactly zero. You became a free sample, and free samples get taken for granted.
The 22 Rules flip the dynamic. Small shifts that get her investing effort, money, and time in you — until SHE'S the one afraid of losing YOU.
Originally posted by Rollo Tomassi
Below I have posted descriptions of 4 men from a case study I was involved with as part of my post-graduate thesis for personality psychology. These descriptions are excerpts from a case study comparing female mate selection. They were presented individually to 101 university women between the ages of 18 and 36. All were single/unmarried and none were aware of the intent of the experiment. I'll present more details of the experiment after you have chance to respond so as not to spoil your genuine responses. Here are the descriptions:
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M is an art student. M has always had a passion for painting and plans to pursue a career in art. He creates paintings of people and complex landscapes. His paintings are so lifelike that they are often mistaken for photographs. The consensus amongst his art professors is that he is, by far, the most talented student they have seen. One professor, an expert on lifelike paintings, says he believes M is one of the most talented artists ever to produce these paintings. To make extra money to support his schooling, M has sold a few of his best paintings. They have sold for between 100 and 200 dollars. One professor lamented that M's paintings are worth far more, but like so many other artists, he will probably never make very much money selling them.
L is an art student. He paints abstract paintings. L came into art by chance. He took an art class as an elective because it fit well in his schedule. For his midterm project, he produced an abstract painting after an hour of "fooling around" with the paint and canvas. The majority of the painting actually consisted of paint he accidentally spilled onto the canvas. A very wealthy man who was looking for art for his home discovered L's painting in the student art studio. He paid L $5000 dollars for the painting. Some of the man's other wealthy friends liked L's painting and commissioned a total of $100,000 in paintings from him. L and his art professors were shocked at the success of L's paintings, because, in the words of one professor, "he has no real talent, just some good luck." L continues to capitalize on his success by selling his abstract art.
L and M are considered highly desirable by other women on campus and very attractive. Friends of L and M say that they are dependable, kind, and generous friends.
J is an entrepreneur who had great success in his first business venture. He started a small software business in a friend's garage. His product was a new kind of software for improving factory designs to radically increase the profitability of manufacturing. Within his first year, J secured contracts with Ford, General Electric, and Boeing. In the next three years, J sold his software to most of the top manufacturing companies in the United States and several of the top companies in Asia. After 5 years in business, J's company was valued at 120 million dollars and had 250 employees. The Wall Street Journal credited the success of J's company to the "brilliance and novelty" of J's product and to J's "sheer genius as a businessman." However, J's company fell victim to misfortune the next year. After J rejected a take-over bid from Microsoft, Microsoft filed a lawsuit claiming that J's software infringed on some of their patents. Although most experts agreed that the suit had no merit, the cost of defending himself against the lawsuit created huge cash flow problems for J, which drove the company into bankruptcy. Although J has very little money left, he has recently begun a new business venture to sell another of the software products he has invented.
R recently inherited 20 million dollars from the couple who had adopted him when he was a year old. They died in a car crash, having made their fortune in commercial real estate. Before they died, R worked as a sales person at a computer company. Although R worked at the company for several years, he had not advanced past his starting salary or rank within the company. He went to a community college, but after graduation he didn't feel sure what to do with his life. A friend who was working at the computer company suggested that R join him and work there. In R's words, "I guess I'm just not very good at this job. At least now I won't have to worry about money any more." R and his adoptive parents were very close, and he was deeply saddened by their deaths.
J and R are both in the mid-twenties. They were recently nominated as two of the most eligible bachelors in Los Angeles.
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Of these 4 men, which do you suppose was rated the highest in desirability with which to have a short-term sexual affair with by these women? And which man was rated the highest in desirability to enter into a long-term relationship with?
Dinner ran three hours. She laughed at everything. You walked her to her car thinking this one's locked in.
Then: nothing. Two texts. No reply. What happened?
You did what most men do on a great date. You filled every silence, answered every question, and left her with nothing to wonder about. No mystery. Nothing to sit with when she got home.
Rule 3 of the "22 Rules" changes the ending: tell her a little, hold back the rest, and let her imagination do the chasing. The ghosting stops too.