For mass media I'm writing a paper about how huge conglomerates like news corp, GE, viacom, etc, use their products to promote eachother. For example, in "Friends," one of the characters always goes to watch a certain basketball team play. Apparently, the parent company of "Friends" owns that team. I'm looking for things like this.
However, I've found it hard to do research on the topics I've chosen, the movie "I, Robot," and "The Simpsons."
I found that "I, Robot" is just full of product placement advertising, not cross promotional stuff, and "The Simpsons" signed an agreement when Fox aquired them that they couldn't order the writers to put certain things in the show, so neither of these turned out to be very good choices.
As I look for more, does anyone know of any particular shows/movies/newspapers that have a lot of cross promotion? It would be highly appreciated.
Thanks.
However, I've found it hard to do research on the topics I've chosen, the movie "I, Robot," and "The Simpsons."
I found that "I, Robot" is just full of product placement advertising, not cross promotional stuff, and "The Simpsons" signed an agreement when Fox aquired them that they couldn't order the writers to put certain things in the show, so neither of these turned out to be very good choices.
As I look for more, does anyone know of any particular shows/movies/newspapers that have a lot of cross promotion? It would be highly appreciated.
Thanks.