MatureDJ
Master Don Juan
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- Apr 30, 2006
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I was reading this, and it got me interested:
America Didn’t Need Sports After All
The public’s emotional connection to big-money athletics has been grossly overestimated.
www.theatlantic.com
The game pitted Tom Brady, the celebrated Tampa Bay Buccaneers quarterback seeking his seventh Super Bowl win at age 43, against Patrick Mahomes, the brilliant young Kansas City Chiefs star who has become the new face of pro football. The game should have been a ratings bonanza. Instead, the Super Bowl drew its lowest ratings in 15 years.
So much for the Ancient Greek tradition of sports to build men.Plenty of evidence suggests that sports broadcasts aren’t resonating as well with Generation Z—Americans born after 1996—as they did with previous generations. According to a recent poll, only 53 percent of Gen Zers identify as sports fans. And more troubling for networks that have invested heavily in live sports, Gen Zers are half as likely as Millennials to watch live sports regularly, and twice as likely to never watch.