Male grooming is one of the largest grow cosmetic industries....Men are dropping the stereotype of being rough as a coal miner who thinks the best way to pull a girl is being dirty with beer breath.
Men generally dont look after there apperance to a great extent. We concentrate on things we are "allowed" too without looking gay. Vainity is ok. You want to look better.....Thats your choice. I recent started going to the local tanning salon. Its very much a women thing but if it gives me a gold tan that makes me look better or at least makes me think i look better.....whos it going to hurt?
That site seems quite good. Looks like its making normal blokes into something a little more intresting. Problem is it will neiche your market in pickup.
I will tell you why i think this.
EG. Im a well groomed well built guy. I have a pretty good track record with girls and a good rep in the sack (Always helpful). However I was in the local pub the other night. There was a new girl there.....Single. Fair looking. I wasnt overly intrested but the fellas around me were. I put my foot in very sutley and took control of her attention. Purely to show i was the alpha....
Anyways the night progresses and I got bored and went to talk to people elsewhere in the pub. She got with 2 fellas that night. (Bit easy tbh) Only reason she didnt get with me im told is because she thought i was out of her league ( I wasnt going to make a move but would have responded if she did). Relationship wise shes right....
All im saying is dont make yourself too good a catch or it will have the negative effect. Girls have low self esteem so the last thing they want is a guy whos is "out there league" as it makes them look bad.