Are women's sports marketed as soft core p0rn?

[MatureDJ]

NOTE: Not sure if this the proper forum, but it does involves sports.

http://www.time.com/time/business/article/0,8599,2081209,00.html

When female athletes are featured in ads, it tends to be in ways that hyperfeminize them rather than highlighting their athletic competence. "Yes, these women are beautiful, but we see lots of cleavage and legs, and it's set to music that is reminiscent of soft-core porn," says Nicole LaVoi, associate director of the Tucker Center for Research on Girls & Women in Sports at the University of Minnesota. "That might be interesting and titillating, but it isn't going to make me turn on Wimbledon."

I don't think this chick will be featured in this way.

http://weirdnews.aol.com/2011/06/30...old_n_887285.html#s300930&title=Amazing_Feats

 

[JustLurk]

hyperfeminize

They do the same for male athletes. They hypermasculinize them, sometimes/usually with the help of photo editing software.

Sexuality is, I guess you could say exploited, in this manner a lot. The old marketing adage, after all, is "sex sells".

 

[DJDamage]

Women's professional sport is a farce concept.

They can't compete in a men's league and their own gender don't support them in their own league. Who the fark watches WNBA?! or woman's tennis when both chicks are butt ugly?!

Sex will always sell. Which is why Lingerie Football League is the way for the future for woman's sports because men will support it.

 

[The Pedantical]

Don't blame me if so many female soccer teams are posing for playboy nowadays. I don't see male athletes posing naked.

 

[Zunder]

Women's professional sport is a farce concept.

They can't compete in a men's league and their own gender don't support them in their own league. Who the fark watches WNBA?! or woman's tennis when both chicks are butt ugly?!

Sex will always sell. Which is why Lingerie Football League is the way for the future for woman's sports because men will support it.

I agree with this. Womens sports don't interest me.
Despite the PC and Feminazi csects bests attempts to fool you otherwise - men amd women ARE different physically. Men are stronger and faster in 99.99% of all cases - so why would I want to waste time watching inferior athletes apart from perving at their teets and arse?

 

[Jitterbug]

I don't think this chick will be featured in this way.

http://weirdnews.aol.com/2011/06/30...old_n_887285.html#s300930&title=Amazing_Feats

Well they're trying to portray her as a girly girl and all that if you read it.

I'm also in the strength sports. A female super heavyweight champion lifts about as much as a middle of the pack light weight male lifter, in Olympic weightlifting or powerlifting. We can appreciate their efforts but they have no "amazing feat" compared to the men.

Same with other team sports. A world champion women's soccer team will get slaughtered by a low division, barely above amateur level men's team. Some of the sh1t I've seen at this year's Women's World Cup in Germany are just hilarious. Good thing is, the girls are quite cute. The German team posed for Playboy recently, they're smokin' hot!

 

[supremacy]

Good post and very true IMO

It is noticeable when you watch Tennis and see the women wearing next to nothing with her well toned rear end being the feature of the camera angle when showing her serving the ball (are they taking the piss with that lol)

Sex does sell and you see it everywhere in advertisement and media entertainment. Porn is obvious. However subliminal messages through advertisement and childrens tv shows/cartoons is not.

It is all about control.
What is on our minds 20 hours of the day?
Why are we on this website?

When we think about sex and pulling loads of women....we are not thinking about bigger things, which is just the way they want it!

 

[ultimate2526]

no..but they should be! Only way I would ever watch a woman play sports

 

[Love Me Do]

Women's sports just do not interest me..