you guys waste time with useless things, its surprising really
It's also to imprint women.
So now it's showing women that all the guys she's seeing and dating and associating with, all suck. That they're not as attractive as something you put into her mind. Which will of course, increase her standards, make her more picky/choosy, and therefore lead her to be single longer.
This is what I do with Facebook anyways. For example, a girl could see I make more money than the men she knows, doesn't complain about the things the men she knows does, see that I handle situations differently then the men she knows, my knowledge of fashion and other things are more developed than the men she knows, BUT, I am not on her social media, her phone book, her immediate circle, so the only way that can happen is if she tries to do something about it.