Cheiradawg
Master Don Juan
- Joined
- Jul 17, 2003
- Messages
- 501
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The things that have the the most influence on us are those things we are least aware of.
There has been alot of talk about the media and I would like to add something to it. Thinking about the media more systematically sheds light on the fact that the media as just a pawn of MCC.
The TV and the entire entertainment industry (including video games) does not exist for entertainment purposes. It exists to deliver targeted adversiting audiences to courporations.
MCC has to grow or die;this is its nature. There has to be ever increasing production and ever increasing consumption for capitalism to substain itself.These two things 1) more output and 2) more consumption are not necesarly goods things.
First lets talk about the demand side, ever increasing consumption. Human needs are very modest and are furfilled for more most of the population so MCC has to employ the media/advertising to create more needs. They create more needs in horriable ways. Most advertisements now focus on what once was considered the worst traits of human beings. They promote pride, envy, vanity, short term fulfillment, self-gradification, lust, emotions overiding rational thought, and insecurity to name a few.
I turned on the TV and in 3 minutes I observed the following commercials.
1) The new Dodge Carivan with "Stow and Go" seating. Now they are making cars expecially designed to store all the other crap they need people to buy.
2) A pregnancy test with a clear digital readout. The ending line was "if only everything in life was this clear." Well thank you pregnancy test you are the shining beacon into my life of utter confusion. This once focuses on general incecurities people have in their lives.
3) The AT&T cell phone. They say "bringing people together...AT&T." It subtlely claims that it can make you more friends or put you back in touch with old ones or family members.
Basically they use the worst characteristics of humans to create more "need" in society for products, then turn around and say their products will correct these bad charactersitics in people.
So basically when you watch tv you get hammered with ads that highlight your shortcommings. Actually you are taught that what once was considered to be vices by society is now somewhat "in."
Secondly in short, MCC must produce more output. To produce more output (individual profit) in a captialist economy one must acquire the following characteristics: individualism, selfishness, and self-furfillment.
Again these values are traditional "vices."
Back to advertisting. Skews individuals in another way-- by altering ones concept of reality.
I used to watch Firends. These people in their mid-twenties who always seem to be out of a job live in this fancy NY appartment that is huge. OK
(incert any number of AFC's on TV here)
This is an example of how the media misassociates products with lifestyles. These also misassociate products with happiness, products with relationship, products with sex, and products with the devine.
So what is the point?
The things that have the the most influence on us are those things we are least aware of.
Don't watch TV it will fuvk you up. A man is only as strong as his knowledge of how reality really works. Media distors how reality really works.
There has been alot of talk about the media and I would like to add something to it. Thinking about the media more systematically sheds light on the fact that the media as just a pawn of MCC.
The TV and the entire entertainment industry (including video games) does not exist for entertainment purposes. It exists to deliver targeted adversiting audiences to courporations.
MCC has to grow or die;this is its nature. There has to be ever increasing production and ever increasing consumption for capitalism to substain itself.These two things 1) more output and 2) more consumption are not necesarly goods things.
First lets talk about the demand side, ever increasing consumption. Human needs are very modest and are furfilled for more most of the population so MCC has to employ the media/advertising to create more needs. They create more needs in horriable ways. Most advertisements now focus on what once was considered the worst traits of human beings. They promote pride, envy, vanity, short term fulfillment, self-gradification, lust, emotions overiding rational thought, and insecurity to name a few.
I turned on the TV and in 3 minutes I observed the following commercials.
1) The new Dodge Carivan with "Stow and Go" seating. Now they are making cars expecially designed to store all the other crap they need people to buy.
2) A pregnancy test with a clear digital readout. The ending line was "if only everything in life was this clear." Well thank you pregnancy test you are the shining beacon into my life of utter confusion. This once focuses on general incecurities people have in their lives.
3) The AT&T cell phone. They say "bringing people together...AT&T." It subtlely claims that it can make you more friends or put you back in touch with old ones or family members.
Basically they use the worst characteristics of humans to create more "need" in society for products, then turn around and say their products will correct these bad charactersitics in people.
So basically when you watch tv you get hammered with ads that highlight your shortcommings. Actually you are taught that what once was considered to be vices by society is now somewhat "in."
Secondly in short, MCC must produce more output. To produce more output (individual profit) in a captialist economy one must acquire the following characteristics: individualism, selfishness, and self-furfillment.
Again these values are traditional "vices."
Back to advertisting. Skews individuals in another way-- by altering ones concept of reality.
I used to watch Firends. These people in their mid-twenties who always seem to be out of a job live in this fancy NY appartment that is huge. OK
(incert any number of AFC's on TV here)
This is an example of how the media misassociates products with lifestyles. These also misassociate products with happiness, products with relationship, products with sex, and products with the devine.
So what is the point?
The things that have the the most influence on us are those things we are least aware of.
Don't watch TV it will fuvk you up. A man is only as strong as his knowledge of how reality really works. Media distors how reality really works.