I've done market analysis, Russia by the way, city of Sochi, 2014 winter Olympic games. I'm not final on my strategy, but it looks like A LOT, 90%+ of our local sites is done using some sort CMS and they all suck for several different reasons:
a) Hosted on shared hosting server when needed a virtual server with at least 256 MB memory.
b) Very few actually gone as far as using at least themes, just bare CMS with changed banner.
c) Pages, sections of the site look plain text. Difference from page to page is just different text. Lots and lots of boring text.
That's when people that needed a nice static site used CMS. People like let's say a car electrician, or a TV repair man, or an auto service. For those instead of a complex CMS that's good on technology, it is best to use static site, which is full of color, neuro-lenguistic text, and color theory.
That's my selling point, neuro-lenguistics and color theory.
I want to make sites that are search engine optimized and once person visits he or she buys and my customers increase their business revenue. In this scenario customer has to come to me when he or she wants to modify something, I am including a number of free "modify" incidents, and cheap support plants so that they can modify things after wards. Of course as you understand, not everyone knows NLP and color theory, so that's why they need me.
I also going to offer CMS for online shops. Shops by the way here all suck ass. Plain, product descriptions suck, they looks like something a kid would do.
http://www.marketsochi.ru/
I am going to offer shops in two stages, stage is shop itself + 10 products. Then customer can add additional products themselves - that where most fail, because they don't want to do it, or don't know how to do it. Stage two 500 rubles per product, less than 8 bucks, that's NLP, color theory, pictures, everything so that product you put on there look excellent, just like on amazon.com or on ebay.com...
Basically my slogan is Stand out from boring RUnet.. CMS will be offered, but not recommended to everyone, as it is not always required. And the requirement of customer being able to modify it will be filled with a package of free modify incidents and additional paid support plans that will not put a dent on their packets. My selling point on this is quite simple, show me a site that has ability to self modify and looks good, you need a professional with understanding of web technology for things to look good.
So what you think on offering free site builder, yar or ney? I was thinking about it just to bring public in and hang around my site.
P.S. Idea came in bam! FREE OPEN SOURCE SOFTWARE SETUP ON YOUR COMPUTER SO YOU CAN MODIFY YOUR SITE WHENEVER YOU WISH!!!