I think you're on to something there, Julius.
I think the underlying concept here is to be well known, dominant, funny/comical/ popular etc. but have nothing revealed about you. Think about it. The more popular/dominant you are, the more people are going to want to know about you. Let's look at any famous actor/person for instance. You can type any name into google.com and their life story will pop up with the push of the "I'm feeling lucky" button. BUT, think about if there was this really famous guy, yet no one knew ANYTHING about him. You searched google.com, yahoo.com, people magazine etc. and still not a trace of where he was born, or where he went to school etc. Don't you think this will arouse some sense of mystery?
Gee, I think I just answered my own question