Cory's PopSci column: How Hollywood broke DVD
I've begun writing a regular column for Popular Science magazine, about technology and policy. The first one's just hit the stands, called "Go Ask Hollywood: Why can't you back up your DVDs? Because entertainment execs don't want you to."
They set up a cartel in 1995, now called the DVD Copy Control Association (DVD-CCA), to dole out these licenses. Anyone making players without one is breaking the law. A Fox Studios executive told me, "It's a polite marketplace." Sure, if polite means stagnant.
Think of all the things you can do with a track from a CD now that you couldn't do 10 years ago: rip it to your laptop, turn it into a ring tone, send it to your friends, burn a mix. Many of these capabilities are illegal, and the recording industry has tried to stop them all, but they're out there, challenging the old rules and feeling their place in the market. Innovators have tried to enable the same flexibility for the DVD. Last year 321 Studios released software that let you back up prerecorded DVDs, but the MPAA sued it into bankruptcy before a court could rule on whether or not the product was legal.
Just last month, this magazine gave a Best of What's New award to a $27,000 movie jukebox from Kaleidescape, praising the maker's efforts to appease Hollywood by locking down content on the device so it can't be shared. Kaleidescape thinks the product is within the boundaries of its DVD-CCA license, but my Deep Throat on the cartel says the group disagrees and is currently deciding how the company will be punished. Penalties range from a stern warning to fines to lawsuits. (When I called the DVD-CCA for an official line, I got this reply: "I've been asked to tell you we have no comment." "Who asked you to tell me that?" "I can't tell you.")
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My friend has a program that will remove security and area code from a dvd on-the-fly while you are burning it. Let me check.
