Speaking for myself, I honestly don't think I've ever really internalized it. To me, the idea is just some PUA concept that Pook came up with (I think?), it doesn't really make sense. They say you shouldn't compare yourself with other people, other men in particular. So if you look at it like that, to me life is more like a game of golf where you measure your score with your previous ones to see if you've improved. I know I've improved, and I know what I've accomplished. That doesn't make me some infallible "prize", or the best guy in the room. I mean I think I'm a good catch. I know I can attract women. I know I can't attract every woman, but there are some out there who will buy what I'm selling. I don't know if that makes me some sort of prize.
I guess the concept is that if you are a man, that means you are the prize instead of the woman. Yeah, I don't know if I buy that, especially when in our society the guy has to initiate most male/female interactions. In fact, honestly I'm sometimes confused as to just what a woman sees in a man exactly - I just can't relate to it, since that's not what I'm seeking. I can rationalize that the masculine attracts the feminine and vice versa, but I'm not attracted to men so I have a hard time seeing it. I can see that men offer protection, emotional and physical strength, and abilities that can come in handy. But women have the beauty that gives them intrinsic value (while the man's value is constantly changing, as Tyler from RSD used to say. Whatever happened to him and them, are they still around in any form?). Having a beautiful woman on your arm is its own reward, in a way I'm not sure men can match. Man's value is both more tangible and more subtle.
I'm not saying guys should think this way, this is probably a failing of mine somehow. I've had a competitive ego, but I've never gone around thinking I'm better than anybody else, never could embrace the c0cky personality. There are things I do better than others, and things others do better than I. Now I do think that I am myself, as an individual, and as such I have to value my wants and needs above others, because no one else is going to take care of me. I certainly can't value a woman above myself, because that is a recipe for disaster, in all sorts of ways. So in that sense I guess I think I'm the prize, but it's more of a case of practicality than anything else.